Service à la clientèle dans Marketing et ventes et Commerce et finance eBooks

The JOLT Effect

How High Performers Overcome Customer Indecision

par Matthew Dixon, Ted McKenna ...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... En savoir plus

$14.99 CAD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... En savoir plus
The Effortless Experience

Conquering the New Battleground for Customer Loyalty

par Matthew Dixon, Nick Toman, Rick DeLisi ...

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with ... En savoir plus

$11.99 CAD

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with
... En savoir plus
You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

par David Sandler, David H. Mattson ...

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment"People make buying decisions emotionally and justify them logically."That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a ... En savoir plus

$34.99 CAD

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment"People make buying decisions emotionally and justify them logically."That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a
... En savoir plus
Dealing with Difficult Customers

How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers

par Noah Fleming, Shawn Veltman ...

Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time and money, and perhaps worse, do little or nothing to solve the root problem.Dealing with ... En savoir plus

$18.99 CAD

Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time and money, and perhaps worse, do little or nothing to solve the root problem.Dealing with
... En savoir plus
Excellence Wins

A No-Nonsense Guide to Becoming the Best in a World of Compromise

par Horst Schulze ...

In his characteristic no-nonsense approach, Horst Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise and half ... En savoir plus

$11.99 CAD

In his characteristic no-nonsense approach, Horst Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise and half
... En savoir plus
The Thank You Economy

par Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... En savoir plus

$16.99 CAD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... En savoir plus
The Loyalty Leap

Turning Customer Information Into Customer Intimacy

par Bryan Pearson ...

Most consumers don't trust companies as much as they used to. So how has Bryan Pearson convinced 99.99 percent of his ten million customers in LoyaltyOne's AIR MILES Rewards Program to willingly share their personal information? Pearson shows readers how to build the unwavering consumer loyalty needed for long-term relationships and how to do so without infringing on the privacy of their consumers ... En savoir plus

$6.99 CAD

Most consumers don't trust companies as much as they used to. So how has Bryan Pearson convinced 99.99 percent of his ten million customers in LoyaltyOne's AIR MILES Rewards Program to willingly share their personal information? Pearson shows readers how to build the unwavering consumer loyalty needed for long-term relationships and how to do so without infringing on the privacy of their consumers
... En savoir plus
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

Four Must-Win Conversations to Keep and Grow Your Customers

par Erik Peterson, Tim Riesterer ...

Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansionIndustry analysts report that up 70-80% of business growth comes from existing customers.So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to ... En savoir plus

$40.99 CAD

Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansionIndustry analysts report that up 70-80% of business growth comes from existing customers.So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to
... En savoir plus
Emotional Intelligence for Sales Success

Connect with Customers and Get Results

par Colleen Stanley ...

Even skilled salespeople buckle in tough selling situations—getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. These fight-or-flight responses are something salespeople learn to avoid when building their emotional intelligence.Sales trainer and expert Colleen Stanley cites studies that show how emotional intelligence (EI) is a strong indicator ... En savoir plus

$8.99 CAD

Even skilled salespeople buckle in tough selling situations—getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. These fight-or-flight responses are something salespeople learn to avoid when building their emotional intelligence.Sales trainer and expert Colleen Stanley cites studies that show how emotional intelligence (EI) is a strong indicator
... En savoir plus
Delivering Happiness

A Path to Profits, Passion, and Purpose

par Tony Hsieh ...

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money, ... En savoir plus

$15.99 CAD

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money,
... En savoir plus
Setting the Table

The Transforming Power of Hospitality in Business

par Danny Meyer ...

The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake ShackSeventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he ... En savoir plus

$11.99 CAD

The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake ShackSeventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he
... En savoir plus
The Big Book of Words That Sell

1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

par Robert W. Bly ...

The language you need to sell and succeed, from America’s top copywriter.Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s ... En savoir plus

$1.99 CAD

The language you need to sell and succeed, from America’s top copywriter.Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s
... En savoir plus
The Fred Factor

How passion in your work and life can turn the ordinary into the extraordinary

par Mark Sanborn ...

NEW YORK TIMES BESTSELLER • Discover how an ordinary mail carrier’s approach to life can teach you how to boost creativity, strengthen relationships, and make a real difference every day—now in an updated twentieth-anniversary edition.“[The Fred Factor] delivers a potent motivational message that will super-charge your attitude toward work and life. . . . You will never view yourself, your value ... En savoir plus

$11.99 CAD

NEW YORK TIMES BESTSELLER • Discover how an ordinary mail carrier’s approach to life can teach you how to boost creativity, strengthen relationships, and make a real difference every day—now in an updated twentieth-anniversary edition.“[The Fred Factor] delivers a potent motivational message that will super-charge your attitude toward work and life. . . . You will never view yourself, your value
... En savoir plus
The Power of Nice

How to Conquer the Business World With Kindness

par Linda Kaplan Thaler, Robin Koval ...

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate ... En savoir plus

$8.99 CAD

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate
... En savoir plus
Go-Givers Sell More

par Bob Burg, John David Mann ...

With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.Now Burg and Mann ... En savoir plus

$12.99 CAD

With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.Now Burg and Mann
... En savoir plus
New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

par Mike Weinberg ...

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most ... En savoir plus

$8.99 CAD

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most
... En savoir plus
Relationships 101

par John Maxwell ...

Great leadership is built on great relationships!Leadership is a relationship-intensive endeavor. If your people skills aren't strong, neither will be your leadership. "If people aren't following you," sums up New York Times and Business Week best-selling author Dr. John C. Maxwell, "then you're not really leading." In Relationships 101, Maxwell provides time-tested principles for developing ... En savoir plus

$15.99 CAD

Great leadership is built on great relationships!Leadership is a relationship-intensive endeavor. If your people skills aren't strong, neither will be your leadership. "If people aren't following you," sums up New York Times and Business Week best-selling author Dr. John C. Maxwell, "then you're not really leading." In Relationships 101, Maxwell provides time-tested principles for developing
... En savoir plus
The Customer Rules

The 39 Essential Rules for Delivering Sensational Service

par Lee Cockerell ...

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence.Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality ... En savoir plus

$16.99 CAD

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence.Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality
... En savoir plus
The Serving Mindset

Stop Selling and Grow Your Business

par Brock Farnoosh ...

What if you could stop selling altogether and grow your profits? With The Serving Mindset, you’ll learn how to serve, elevate your business success, and feel great about it!Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop ... En savoir plus

$20.99 CAD

What if you could stop selling altogether and grow your profits? With The Serving Mindset, you’ll learn how to serve, elevate your business success, and feel great about it!Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop
... En savoir plus
Just Listen

Discover the Secret to Getting Through to Absolutely Anyone

par Mark Goulston ...

Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his ... En savoir plus

$8.99 CAD

Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his
... En savoir plus
The Challenger Customer

Selling to the Hidden Influencer Who Can Multiply Your Results

par Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman ...

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and ... En savoir plus

Prix courant $16.99 CAD Maintenant $14.99 CAD

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and
... En savoir plus
Customers for Life

How to Turn That One-Time Buyer Into a Lifetime Customer

par Carl Sewell, Paul B. Brown ...

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the ... En savoir plus

$14.99 CAD

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the
... En savoir plus
How to Become a Rainmaker

The Rules for Getting and Keeping Customers and Clients

par Jeffrey J. Fox ...

Rainmakers are not born. They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there.Now Updated and with New Success Tips!Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox ... En savoir plus

$16.99 CAD

Rainmakers are not born. They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there.Now Updated and with New Success Tips!Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox
... En savoir plus
Winning With People

Discover the People Principles that Work for You Every Time

par John C. Maxwell ...

Ask the successful CEOs of major corporations, entrepreneurs, top salespeople, and pastors what characteristic is most needed for success in leadership positions, and they'll tell you-it's the ability to work with people.Some people are born with great relationship skills, but those who are not can learn to improve them. In Winning with People Maxwell has translated decades of experience into 25 ... En savoir plus

$8.99 CAD

Ask the successful CEOs of major corporations, entrepreneurs, top salespeople, and pastors what characteristic is most needed for success in leadership positions, and they'll tell you-it's the ability to work with people.Some people are born with great relationship skills, but those who are not can learn to improve them. In Winning with People Maxwell has translated decades of experience into 25
... En savoir plus

Liseuses

Applis

Accessoires

Panier

Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Recommandé pour vous

eBooks Service à la clientèle

Afficher :