Prise de décision et résolution des problèmes dans Gestion et leadership et Commerce et finance eBooks

Statistical Methods in Online A/B Testing

Statistics for data-driven business decisions and risk management in e-commerce

par Georgi Z. Georgiev ...

"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The ... En savoir plus

$79.29 CAD

"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The
... En savoir plus
The Analytical Marketer

How to Transform Your Marketing Organization

par Adele Sweetwood ...

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified ... En savoir plus

$36.99 CAD ou Gratuit avec Kobo Plus

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified
... En savoir plus
Job Moves

9 Steps for Making Progress in Your Career

par Ethan Bernstein, Michael B. Horn, Bob Moesta ...

A USA Today Bestseller“The ultimate guide to changing jobs and advancing your career." —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast WorkLifeThree innovators offer a road-tested framework for career development that helps anyone make real progress on their path when they switch jobs.Each year, an estimat... ... En savoir plus

$18.99 CAD

A USA Today Bestseller“The ultimate guide to changing jobs and advancing your career." —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast WorkLifeThree innovators offer a road-tested framework for career development that helps anyone make real progress on their path when they switch jobs.Each year, an estimat...
... En savoir plus
Salon Marketing This is What The Gurus Do Not Want You To Know

par Kim Howells ...

Why You Need to Read This BookIt's all well and good spending money on putting an advert in the paper or running a special and spending money but is that enough to get your Return on Investment.Salon owners usually come into two categories, those that work 'in the business and those that work 'on' the business. The problem you have is that Salon owners are so overwhelmed by all that is expected of ... En savoir plus

$6.99 CAD ou Gratuit avec Kobo Plus

Why You Need to Read This BookIt's all well and good spending money on putting an advert in the paper or running a special and spending money but is that enough to get your Return on Investment.Salon owners usually come into two categories, those that work 'in the business and those that work 'on' the business. The problem you have is that Salon owners are so overwhelmed by all that is expected of
... En savoir plus
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

par Daniel C. Esty, Andrew S. Winston ...

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from itThis book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, ... En savoir plus

$30.99 CAD

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from itThis book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value,
... En savoir plus
Rath & Strong's Six Sigma Team Pocket Guide

par Rath & Strong ...

The companion follow-up to one of the bestselling Six Sigma books ever publishedAn alarming number of Six Sigma projects are failing--not because of misuse of Six Sigma's statistical tools but because of internal politics and poor communication between team members and the rest of the organization.The Rath & Strong's Six Sigma Team Pocket Guide helps team leaders and members reverse this trend, ... En savoir plus

$18.99 CAD

The companion follow-up to one of the bestselling Six Sigma books ever publishedAn alarming number of Six Sigma projects are failing--not because of misuse of Six Sigma's statistical tools but because of internal politics and poor communication between team members and the rest of the organization.The Rath & Strong's Six Sigma Team Pocket Guide helps team leaders and members reverse this trend,
... En savoir plus
Maslow's Hierarchy of Needs

Gain vital insights into how to motivate people

par 50minutes ...

Collections Livre 9 - Management & Marketing
Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the five different levels of needs experienced by all humans• Adapt your marketing strategies to satisfy as many of those needs as ... En savoir plus

$18.43 CAD ou Gratuit avec Kobo Plus

Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the five different levels of needs experienced by all humans• Adapt your marketing strategies to satisfy as many of those needs as
... En savoir plus
雜訊：人類判斷的缺陷

Noise：A Flaw in Human Judgment

par 丹尼爾．康納曼, Daniel Kahneman, 奧利維．席波尼, Olivier Sibony, 凱斯．桑思汀, Cass R. Sunstein ...

Traduit par 廖月娟, 周宜芳 ...

Collections series 財經企管
★博客來、誠品一致選書推薦★與英美同步出版諾貝爾獎得主、《快思慢想》作者康納曼醞釀十年探測人類決策的最大黑洞社會充斥很多不合理的情況，像是不同法官對同一個案件卻有截然不同的判決、不同醫師對同一個病人的診斷有很大的差異、不同面試官對於是否錄取求職者意見大不相同，甚至就連同一個法官、醫師與面試官在不同的時間也會做出不同的判斷。為什麼會這樣？因為，只要有判斷，就會有「雜訊」而且在日常生活中，雜訊比你以為的還要多丹尼爾．康納曼、奧利維．席波尼、凱斯．桑思汀三位行為科學家發現，在醫學、法律、經濟... ... En savoir plus

$22.99 CAD

★博客來、誠品一致選書推薦★與英美同步出版諾貝爾獎得主、《快思慢想》作者康納曼醞釀十年探測人類決策的最大黑洞社會充斥很多不合理的情況，像是不同法官對同一個案件卻有截然不同的判決、不同醫師對同一個病人的診斷有很大的差異、不同面試官對於是否錄取求職者意見大不相同，甚至就連同一個法官、醫師與面試官在不同的時間也會做出不同的判斷。為什麼會這樣？因為，只要有判斷，就會有「雜訊」而且在日常生活中，雜訊比你以為的還要多丹尼爾．康納曼、奧利維．席波尼、凱斯．桑思汀三位行為科學家發現，在醫學、法律、經濟...
... En savoir plus
匱乏經濟學

為什麼擁有的老是比想要的少？面對匱乏感最強烈的時刻，你該如何做聰明抉擇？

par 森迪爾．穆蘭納珊 (Sendhil Mullainathan)、埃爾達．夏菲爾 (Eldar Shafir), 謝樹寬 ...

Collections Livre 1479 - 實戰智慧館
● 國際知名經濟學者齊聲讚譽 ●這是最好的時代，還是最壞的時代？雖然這個問題沒有定論，但可以肯定的是：這是個匱乏感最為強烈的時代。在豐裕的物質之海，人類卻因匱乏而窒息。在消費主義的邏輯下，供給被無限擴大，需求也被無限擴大，但是個人的資源並沒有相應提高，人的「匱乏感」因而大幅提昇。為了生產，人被無情地驅策，不斷提高產能；為了消費，人要賺更多的錢，去滿足需求與慾望。人為何總在最後期限之前才把事情完成？貧困為何讓人難以脫身？組織企業為何陷入四處救火的困境？為錢發愁的人為何較難控制衝動？孤單的人為何不容易交到朋友？這些問題看似毫不相關，但是在背後，作者看到同樣的原因：人的生產力與消費力不斷受到剝削。換言之，人不斷處於匱乏之中。匱乏不僅是一種現象與狀況，久而久之，它會改變心理機制，使得人進入「匱乏模式」，而以錯誤的方式回應，陷入惡性循環。行為經濟學是認知心理學與經濟學的新領域 ... En savoir plus

$11.99 CAD

● 國際知名經濟學者齊聲讚譽 ●這是最好的時代，還是最壞的時代？雖然這個問題沒有定論，但可以肯定的是：這是個匱乏感最為強烈的時代。在豐裕的物質之海，人類卻因匱乏而窒息。在消費主義的邏輯下，供給被無限擴大，需求也被無限擴大，但是個人的資源並沒有相應提高，人的「匱乏感」因而大幅提昇。為了生產，人被無情地驅策，不斷提高產能；為了消費，人要賺更多的錢，去滿足需求與慾望。人為何總在最後期限之前才把事情完成？貧困為何讓人難以脫身？組織企業為何陷入四處救火的困境？為錢發愁的人為何較難控制衝動？孤單的人為何不容易交到朋友？這些問題看似毫不相關，但是在背後，作者看到同樣的原因：人的生產力與消費力不斷受到剝削。換言之，人不斷處於匱乏之中。匱乏不僅是一種現象與狀況，久而久之，它會改變心理機制，使得人進入「匱乏模式」，而以錯誤的方式回應，陷入惡性循環。行為經濟學是認知心理學與經濟學的新領域
... En savoir plus
CTO Excellence in 100 Days

Becoming the Leader Your Company Deserves

par Etienne de Bruin ...

As chief innovator and problem solver, the CTO's value far exceeds technology skills. The CTO must lead as a highly visible, first-class citizen of the C-suite. Still, many technology experts operate in a reactive, support-oriented style, struggling to command respect or assert influence-let alone executive presence. <img src="https://lh4.googleusercontent.com/zLk_LfIGtkemYUk1Exq1jVfYEyjEEtC7tMZpF ... En savoir plus

$8.99 CAD

As chief innovator and problem solver, the CTO's value far exceeds technology skills. The CTO must lead as a highly visible, first-class citizen of the C-suite. Still, many technology experts operate in a reactive, support-oriented style, struggling to command respect or assert influence-let alone executive presence. <img src="https://lh4.googleusercontent.com/zLk_LfIGtkemYUk1Exq1jVfYEyjEEtC7tMZpF
... En savoir plus
PMP Prep Last Minute

Quick Reference Guide for PMP

par Mufaddal Khandwala ...

A Quick Reference Guide for the PMP Exam which helps the aspirants in recalling the contents & context quickly by providing short notes on the topics. Hence before the main exam and the Preparatory exams you just need to glance through this guide and get ready for the exam. This book can be used in conjunction with other revered PMP books. ... En savoir plus

$5.48 CAD

A Quick Reference Guide for the PMP Exam which helps the aspirants in recalling the contents & context quickly by providing short notes on the topics. Hence before the main exam and the Preparatory exams you just need to glance through this guide and get ready for the exam. This book can be used in conjunction with other revered PMP books.
... En savoir plus
Solving Tough Problems

An Open Way of Talking, Listening, and Creating New Realities

par Adam Kahane ...

Adam Kahane has worked on some of the toughest, most complex problems in the world. He started out as an expert analyst and advisor to corporations and governments, convinced of the need to calculate “the one right answer.” After an unexpected experience in South Africa during the transition away from apartheid, he got involved in facilitating a series of extraordinary high-conflict, high-stakes ... En savoir plus

$14.99 CAD

Adam Kahane has worked on some of the toughest, most complex problems in the world. He started out as an expert analyst and advisor to corporations and governments, convinced of the need to calculate “the one right answer.” After an unexpected experience in South Africa during the transition away from apartheid, he got involved in facilitating a series of extraordinary high-conflict, high-stakes
... En savoir plus
What We Value

The Neuroscience of Choice and Change

par Emily Falk ...

**“A captivating must-read for anyone who aspires to learn and grow.” —Katy Milkman, author of How to ChangeA neuroscientist reveals the hidden calculations that shape our daily decisions—and how to make more fulfilling, impactful choices in our work, relationships, and lives.**With so many competing priorities pulling us in different directions every day—family, friends, work, our health—it can ... En savoir plus

$19.99 CAD

**“A captivating must-read for anyone who aspires to learn and grow.” —Katy Milkman, author of How to ChangeA neuroscientist reveals the hidden calculations that shape our daily decisions—and how to make more fulfilling, impactful choices in our work, relationships, and lives.**With so many competing priorities pulling us in different directions every day—family, friends, work, our health—it can
... En savoir plus
Edupreneurship: How to Succeed with Your Knowledge & Skills in the New Economy

par Takis Athanassiou ...

Do you like to tell stories? Do you like the “show and tell” approach as a way to make a difference in the world? Do you like to help people discover their true potential? Then edupreneurship is your game.Today it is easy to make a success (and develop a business) by capitalizing your knowledge and skills and helping people reach their true potential!Welcome to the edupreneurship domain! ... En savoir plus

Gratuit

Do you like to tell stories? Do you like the “show and tell” approach as a way to make a difference in the world? Do you like to help people discover their true potential? Then edupreneurship is your game.Today it is easy to make a success (and develop a business) by capitalizing your knowledge and skills and helping people reach their true potential!Welcome to the edupreneurship domain!
... En savoir plus
Project Pain Reliever

A Just-In-Time Handbook for Anyone Managing Projects

Modifié par Dave Garrett ...

Much of the work performed in organizations around the world today is project oriented. Those responsible for leading the majority of these projects to successful results have varied educational backgrounds, knowledge, skill sets, and experiences gained over the course of their lives and careers that do not include the professional discipline known as project management. Most are managing projects ... En savoir plus

$27.99 CAD

Much of the work performed in organizations around the world today is project oriented. Those responsible for leading the majority of these projects to successful results have varied educational backgrounds, knowledge, skill sets, and experiences gained over the course of their lives and careers that do not include the professional discipline known as project management. Most are managing projects
... En savoir plus
Face to Face

The Art of Human Connection

par Brian Grazer ...

Featured on CBS This Morning, Squawk Box, MSNBC, CNN, Bloomberg, Forbes, Fast Company, The New York Times, and more.“Reading Face to Face is like being a fly on the wall, watching Brian Grazer work his magic. Utterly entertaining, this is how you become Hollywood’s best producer.” —Malcolm Gladwell, author of Talking to StrangersLegendary Hollywood producer and ... ... En savoir plus

$24.99 CAD

Featured on CBS This Morning, Squawk Box, MSNBC, CNN, Bloomberg, Forbes, Fast Company, The New York Times, and more.“Reading Face to Face is like being a fly on the wall, watching Brian Grazer work his magic. Utterly entertaining, this is how you become Hollywood’s best producer.” —Malcolm Gladwell, author of Talking to StrangersLegendary Hollywood producer and ...
... En savoir plus
2 Second Lean (3ième Édition)

Comment Développer Les Personnes Et Bâtir Une Culture Lean

par Paul A. Akers ...

Le livre "2 second Lean" (3ième édition) traite d'amélioration continue. Il s'agit d'un guide pratique permettant d'améliorer votre vie, chaque jour, grâce une amélioration simple de 2 secondes. Joignez-vous à Paul A.Akers, auteur, expert en affaires, hôte de conférences web et présentateur international, qui vous guidera à travers une transformation Lean qui changera tous les aspects de votre vie ... En savoir plus

$13.73 CAD ou Gratuit avec Kobo Plus

Le livre "2 second Lean" (3ième édition) traite d'amélioration continue. Il s'agit d'un guide pratique permettant d'améliorer votre vie, chaque jour, grâce une amélioration simple de 2 secondes. Joignez-vous à Paul A.Akers, auteur, expert en affaires, hôte de conférences web et présentateur international, qui vous guidera à travers une transformation Lean qui changera tous les aspects de votre vie
... En savoir plus
Hard to Be Human

Overcoming Our Five Cognitive Design Flaws

par Ted Cadsby ...

Powerful strategies to combat the design flaws of the human brain that make life in the twenty-first century unreasonably difficult.If other animals could study us the way we study them, they would be puzzled by our unique ability to inflict misery on ourselves. We expend a lot of energy replaying past anguish, anticipating future distress, and stewing in self-righteous anger. Other animals would ... En savoir plus

$8.69 CAD

Powerful strategies to combat the design flaws of the human brain that make life in the twenty-first century unreasonably difficult.If other animals could study us the way we study them, they would be puzzled by our unique ability to inflict misery on ourselves. We expend a lot of energy replaying past anguish, anticipating future distress, and stewing in self-righteous anger. Other animals would
... En savoir plus
In Defense of Troublemakers

The Power of Dissent in Life and Business

par Charlan Jeanne Nemeth ...

An eminent psychologist explains why dissent should be cherished, not fearedWe've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and ... En savoir plus

$21.99 CAD

An eminent psychologist explains why dissent should be cherished, not fearedWe've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and
... En savoir plus
Key Management Models

The 75+ Models Every Manager Needs To Know

par Gerben Van den Berg, Paul Pietersma ...

This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand.Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format.Whether you want to remind yourself about models ... En savoir plus

$34.99 CAD

This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand.Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format.Whether you want to remind yourself about models
... En savoir plus
Selling the Wheel

Choosing the Best Way to Sell For You, Your Company, and Your Customers

par Jeff Cox, Howard Stevens ...

Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention....This is the challenge ... En savoir plus

$16.99 CAD

Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention....This is the challenge
... En savoir plus
The New Leadership Literacies

Thriving in a Future of Extreme Disruption and Distributed Everything

par Bob Johansen ...

Over the next decade, today's connected world will be explosively more connected. Anything that can be distributed will be distributed: workforces, organizations, supply webs, and more. The tired practices of centralized organizations will become brittle in a future where authority is radically decentralized. Rigid hierarchies will give way to liquid structures. Most leaders—and most organizations ... En savoir plus

$23.99 CAD

Over the next decade, today's connected world will be explosively more connected. Anything that can be distributed will be distributed: workforces, organizations, supply webs, and more. The tired practices of centralized organizations will become brittle in a future where authority is radically decentralized. Rigid hierarchies will give way to liquid structures. Most leaders—and most organizations
... En savoir plus
Tirer profit de l'intelligence collective

Pratiques de management et dynamiques d’équipe

par Véronique Bronckart, 50minutes ...

Collections Livre 65 - Coaching pro
Un guide pratique et accessible pour comprendre comment tirer profit de l'intelligence collective !Manager ou chef d'équipe, vous êtes à la recherche d'une nouvelle stratégie pour impliquer vos collaborateurs et favoriser leur efficacité ? Dans le domaine de la gestion d'équipe ou d'entreprise, l'intelligence collective est sans doute la méthode la plus novatrice à l'heure actuelle. Elle consiste ... En savoir plus

$14.99 CAD ou Gratuit avec Kobo Plus

Un guide pratique et accessible pour comprendre comment tirer profit de l'intelligence collective !Manager ou chef d'équipe, vous êtes à la recherche d'une nouvelle stratégie pour impliquer vos collaborateurs et favoriser leur efficacité ? Dans le domaine de la gestion d'équipe ou d'entreprise, l'intelligence collective est sans doute la méthode la plus novatrice à l'heure actuelle. Elle consiste
... En savoir plus
Managing Your Priorities and Deadlines

Simple steps to prioritise your workload and reach your goals

par 50minutes ...

Collections series Coaching
Ready to take your career to the next level? Find out everything you need to know about managing priorities and deadlines with this practical guide.Whatever your profession or stage in your career, you will invariably have deadlines to deal with on a regular basis. The key to professional success and career progression is being able to handle your priorities so that you get everything done to your ... En savoir plus

$18.43 CAD ou Gratuit avec Kobo Plus

Ready to take your career to the next level? Find out everything you need to know about managing priorities and deadlines with this practical guide.Whatever your profession or stage in your career, you will invariably have deadlines to deal with on a regular basis. The key to professional success and career progression is being able to handle your priorities so that you get everything done to your
... En savoir plus

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