Industrie dans Marketing et ventes et Commerce et finance eBooks

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

par W. Chan Kim, Renée A. Mauborgne ...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... En savoir plus

$33.99 CAD ou Gratuit avec Kobo Plus

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential
... En savoir plus
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

par Al Ries, Jack Trout ...

$13.99 CAD
#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

par Gary Vaynerchuk ...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... En savoir plus

$18.99 CAD

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be
... En savoir plus
The Effective Executive

The Definitive Guide to Getting the Right Things Done

par Peter F. Drucker, Zachary First ...

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential ... En savoir plus

$11.99 CAD

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential
... En savoir plus
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

par Al Ries, Laura Ries ...

$11.99 CAD
Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know

par Mark Jeffery ...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing ... En savoir plus

$24.99 CAD

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing
... En savoir plus
The Fall of Advertising and the Rise of PR

par Al Ries, Laura Ries ...

$11.99 CAD
The Science of Getting Rich

par Wallace D. Wattles ...

As featured in the bestselling book The Secret, here is the landmark guide to wealth creation republished with the classic essay “How to Get What You Want.” Wallace D. Wattles spent a lifetime considering the laws of success as he found them in the work of the world’s great philosophers. He then turned his life effort into this simple, slender book – a volume that he vowed could replace libraries ... En savoir plus

$0.75 CAD

As featured in the bestselling book The Secret, here is the landmark guide to wealth creation republished with the classic essay “How to Get What You Want.” Wallace D. Wattles spent a lifetime considering the laws of success as he found them in the work of the world’s great philosophers. He then turned his life effort into this simple, slender book – a volume that he vowed could replace libraries
... En savoir plus
Admen, Mad Men, and the Real World of Advertising

Essential Lessons for Business and Life

par Dave Marinaccio ...

A bestselling author and advertising veteran shares a life’s lessons from the ad trade.Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new ... En savoir plus

$21.99 CAD

A bestselling author and advertising veteran shares a life’s lessons from the ad trade.Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new
... En savoir plus
Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

par Pauline Brown ...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... En savoir plus

$18.99 CAD

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies
... En savoir plus
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

par John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... En savoir plus

Gratuit

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... En savoir plus
The Death of Demographics

Valuegraphic Marketing for a Values-Driven World

par David Allison ...

Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't true at all.Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn't ... En savoir plus

$11.99 CAD

Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't true at all.Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn't
... En savoir plus
Scientific Advertising

par Claude C. Hopkins ...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able ... En savoir plus

$1.99 CAD

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able
... En savoir plus
Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers

par Jan Chipchase, Simon Steinhardt ...

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future ... En savoir plus

$18.99 CAD

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future
... En savoir plus
Marketing High Technology

par William H. Davidow ...

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor ... En savoir plus

$16.99 CAD

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor
... En savoir plus
B2B Brands

The playbook for how to build a B2B brand your customers will love

par Graham Robertson ...

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business ... En savoir plus

$29.99 CAD ou Gratuit avec Kobo Plus

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business
... En savoir plus
Key Account Plans

par Lynette Ryals, Malcolm McDonald ...

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short ... En savoir plus

$131.99 CAD

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short
... En savoir plus
Industry X.0

Realizing Digital Value in Industrial Sectors

par Eric Schaeffer ...

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by ... En savoir plus

$46.99 CAD

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by
... En savoir plus
Business-to-Business Marketing

A step-by-step guide

par Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... En savoir plus

$12.99 CAD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... En savoir plus
The ABCs of Marketing: Introduction to Marketing

par Charles River Editors ...

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... En savoir plus

$4.11 CAD

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves!
... En savoir plus
Rocking the Ages

The Yankelovich Report on Generational Marketing

par J. Walker Smith, Ann S. Clurman ...

$11.99 CAD
The 22 Immutable Laws of Marketing (for Indie Authors)

par Sarah R. Yoffa ...

In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital Publishing industry. Choose to read the signs along the way or ignore them at your own risk. The 22 Immutable Laws of Marketing (for Indie ... En savoir plus

$4.99 CAD ou Gratuit avec Kobo Plus

In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital Publishing industry. Choose to read the signs along the way or ignore them at your own risk. The 22 Immutable Laws of Marketing (for Indie
... En savoir plus
Strikingly Different Selling

6 Vital Skills to Stand Out and Sell More

par Dale Merrill, Scott Savage, Jennifer Colosimo, Randy Illig ...

Superior Sales Success#1 New Release in Global, Direct, and Industrial MarketingYou are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner.What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of focused research involving more than 2,800 sales professionals from 135 ... En savoir plus

$17.59 CAD ou Gratuit avec Kobo Plus

Superior Sales Success#1 New Release in Global, Direct, and Industrial MarketingYou are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner.What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of focused research involving more than 2,800 sales professionals from 135
... En savoir plus
A Manufacturer Without A Factory

par Obi Orakwue ...

Collections series Financial Democracy Series
Have You Always Wanted Your Own Line of Products?Remembering the list and cost of heavy equipments, tools and machinery to start-up a manufacturing factory often send your hope and dreams of becoming a manufacturer up in smokes?Relax! Fact is you mustn't have a factory to be a manufacturer.Solution is in your hands.IF you want to start manufacturing your own line of product ... ... En savoir plus

$33.65 CAD ou Gratuit avec Kobo Plus

Have You Always Wanted Your Own Line of Products?Remembering the list and cost of heavy equipments, tools and machinery to start-up a manufacturing factory often send your hope and dreams of becoming a manufacturer up in smokes?Relax! Fact is you mustn't have a factory to be a manufacturer.Solution is in your hands.IF you want to start manufacturing your own line of product ...
... En savoir plus

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