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The Tipping Point

How Little Things Can Make a Big Difference

par Malcolm Gladwell ...

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small ... En savoir plus

Prix courant $15.99 CAD Maintenant $1.99 CAD

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small
... En savoir plus
Storytelling for User Experience

Crafting Stories for Better Design

par Whitney Quesenbery, Kevin Brooks ...

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and ... En savoir plus

$50.99 CAD

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and
... En savoir plus
Revenge of the Tipping Point

Overstories, Superspreaders, and the Rise of Social Engineering

par Malcolm Gladwell ...

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the ... En savoir plus

$20.99 CAD

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the
... En savoir plus
The Hacking of the American Mind

The Science Behind the Corporate Takeover of Our Bodies and Brains

par Robert H. Lustig ...

**"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive ... En savoir plus

$4.99 CAD

**"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive
... En savoir plus
The Loyalty Leap

Turning Customer Information Into Customer Intimacy

par Bryan Pearson ...

Most consumers don't trust companies as much as they used to. So how has Bryan Pearson convinced 99.99 percent of his ten million customers in LoyaltyOne's AIR MILES Rewards Program to willingly share their personal information? Pearson shows readers how to build the unwavering consumer loyalty needed for long-term relationships and how to do so without infringing on the privacy of their consumers ... En savoir plus

$6.99 CAD

Most consumers don't trust companies as much as they used to. So how has Bryan Pearson convinced 99.99 percent of his ten million customers in LoyaltyOne's AIR MILES Rewards Program to willingly share their personal information? Pearson shows readers how to build the unwavering consumer loyalty needed for long-term relationships and how to do so without infringing on the privacy of their consumers
... En savoir plus
Code Québec (NE)

par Jacques Nantel, Jean-Marc Léger, Pierre Duhamel ...

Collections series NON CLASSE
Les Québécois sont un mélange de folie latine (Heureux), de tolérance amérindienne (Consensuel), de flegme britannique (Détaché), d'obédience catholique (Victime), de ténacité nordique (Villageois), de créativité française (Créatif) et d'optimisme américain (Fier).Le Québec est plus métissé, diversifié et ouvert sur le monde que vous ne le croyez. Basé sur une approche scientifique, ce livre vous ... En savoir plus

$22.99 CAD

Les Québécois sont un mélange de folie latine (Heureux), de tolérance amérindienne (Consensuel), de flegme britannique (Détaché), d'obédience catholique (Victime), de ténacité nordique (Villageois), de créativité française (Créatif) et d'optimisme américain (Fier).Le Québec est plus métissé, diversifié et ouvert sur le monde que vous ne le croyez. Basé sur une approche scientifique, ce livre vous
... En savoir plus
The Alter Ego Effect

The Power of Secret Identities to Transform Your Life

par Todd Herman ...

Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And ... En savoir plus

$19.99 CAD

Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And
... En savoir plus
The Irrational Bundle

Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty

par Dan Ariely ...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our ... En savoir plus

$29.99 CAD

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our
... En savoir plus
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

par Al Ries, Jack Trout ...

$13.99 CAD
The Honest Truth About Dishonesty

How We Lie to Everyone--Especially Ourselves

par Dan Ariely ...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our ... En savoir plus

$11.99 CAD

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our
... En savoir plus
All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

par Seth Godin ...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... En savoir plus

Prix courant $12.99 CAD Maintenant $8.99 CAD

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1
... En savoir plus
Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

par Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... En savoir plus

$18.99 CAD

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... En savoir plus
Davos Man

How the Billionaires Devoured the World

par Peter S. Goodman ...

A San Francisco Chronicle Bestseller • An NPR Best Book of the YearThe New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has transformed 21st-century life and dangerously destabilized democracy.“Davos Man will be read a hundred years from now as a warning.” —Evan Osnos“Excellent. A powerful ... En savoir plus

$11.99 CAD

A San Francisco Chronicle Bestseller • An NPR Best Book of the YearThe New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has transformed 21st-century life and dangerously destabilized democracy.“Davos Man will be read a hundred years from now as a warning.” —Evan Osnos“Excellent. A powerful
... En savoir plus
Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

par Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... En savoir plus

$11.99 CAD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... En savoir plus
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

par Al Ries, Laura Ries ...

$11.99 CAD
Change or Die

The Three Keys to Change at Work and in Life

par Alan Deutschman ...

$11.99 CAD
No Trade Is Free

Changing Course, Taking on China, and Helping America's Workers

par Robert Lighthizer ...

America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.One of the most consequential U.S. Trade Representatives in our history, Robert Lighthizer led a great reset of American trade policy, a shift that continues to impact the US economy and has endured across Administrations. For more than 40 years, he litigated, negotiated, and ... En savoir plus

$19.99 CAD

America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.One of the most consequential U.S. Trade Representatives in our history, Robert Lighthizer led a great reset of American trade policy, a shift that continues to impact the US economy and has endured across Administrations. For more than 40 years, he litigated, negotiated, and
... En savoir plus
Social Media Marketing

21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

par Entrepreneur Publishing ...

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... En savoir plus

Gratuit

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an
... En savoir plus
Change by Design, Revised and Updated

How Design Thinking Transforms Organizations and Inspires Innovation

par Tim Brown ...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business as a powerful framework for innovation.The myth of innovation is that ... En savoir plus

$19.99 CAD

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business as a powerful framework for innovation.The myth of innovation is that
... En savoir plus
Birds of All Feathers: Doing Diversity and Inclusion Right

par Michael Bach ...

A book isn't going to end racism or inequity. But it can be a start.Birds of All Feathers is a timely call to action for employers, HR professionals, managers and employees to address diversity and inclusion—because it's not just the right thing to do, but the smart thing to do.Michael Bach helps you develop a better understanding around the nuances of terms like diversity versus inclusion and ... En savoir plus

$9.99 CAD ou Gratuit avec Kobo Plus

A book isn't going to end racism or inequity. But it can be a start.Birds of All Feathers is a timely call to action for employers, HR professionals, managers and employees to address diversity and inclusion—because it's not just the right thing to do, but the smart thing to do.Michael Bach helps you develop a better understanding around the nuances of terms like diversity versus inclusion and
... En savoir plus
Star Brands

A Brand Manager's Guide to Build, Manage & Market Brands

par Carolina Rogoll ...

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing ... En savoir plus

$24.99 CAD

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing
... En savoir plus
Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

par Akshay Desai ...

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... En savoir plus

Gratuit

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social
... En savoir plus
Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

par Adam Morgan ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... En savoir plus

$27.99 CAD

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has
... En savoir plus
Emotional Branding

The New Paradigm for Connecting Brands to People

par Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... En savoir plus

$18.99 CAD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
... En savoir plus

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