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The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

par Jacquelyn A. Ottman ...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... En savoir plus

$26.99 CAD

Aussi disponible en : Livre audio

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman
... En savoir plus

Aussi disponible en : Livre audio
The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

par Jacquelyn Ottman ...

For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products ... En savoir plus

$67.99 CAD

Aussi disponible en : Livre audio

For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products
... En savoir plus

Aussi disponible en : Livre audio
Livre audio

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

par Jacquelyn A. Ottman ...

Lu par Jacquelyn Ottman ...

Version Longue

7 heure 25 min

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience. ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : eBooks

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
... En savoir plus

Aussi disponible en : eBooks

Scientific Advertising

par Claude C. Hopkins ...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able ... En savoir plus

$3.99 CAD ou Gratuit avec Kobo Plus

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able
... En savoir plus
Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

par Jean-Noël Kapferer ...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... En savoir plus

$50.99 CAD

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific
... En savoir plus
Strategy and Sustainability

A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business

par Mike Rosenberg ...

Collections series Business and Management (R0)
Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives, ... En savoir plus

$64.99 CAD

Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives,
... En savoir plus
Global Sustainability

21 Leading CEOs Show How to Do Well by Doing Good

par Mark Lefko ...

Smart business leaders care about Sustainability. It's not just good PR—it's good business, and a growing number of leading CEOs are embracing it.Mark Lefko's Global Sustainability examines this vital subject from the perspective of today's most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this ... En savoir plus

$11.19 CAD ou Gratuit avec Kobo Plus

Smart business leaders care about Sustainability. It's not just good PR—it's good business, and a growing number of leading CEOs are embracing it.Mark Lefko's Global Sustainability examines this vital subject from the perspective of today's most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this
... En savoir plus
Corporate Social Responsibility

A Research Handbook

Modifié par Kathryn Haynes, Alan Murray, Jesse Dillard ...

Concepts of corporate social responsibility (CSR) are widely used by businesses, professional bodies and academics, but are also widely contested. CSR is usually described as comprising three elements: environmental, economic and social, though there is no serious consensus on how to go about translating ideas into practice. This research handbook addresses some key areas of contention, theory and ... En savoir plus

$126.99 CAD

Concepts of corporate social responsibility (CSR) are widely used by businesses, professional bodies and academics, but are also widely contested. CSR is usually described as comprising three elements: environmental, economic and social, though there is no serious consensus on how to go about translating ideas into practice. This research handbook addresses some key areas of contention, theory and
... En savoir plus
Lobbying for Good

How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy

par Paul Monaghan, Philip Monaghan ...

Collections series DoShorts
The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest ... En savoir plus

$71.44 CAD

The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest
... En savoir plus
Sustainagility

How Smart Innovation and Agile Companies will Help Protect our Future

par Patrick Dixon, Johan Gorecki ...

Sustainagility is about the ability to solve some of the world's most complex sustainability challenges with rapidly evolving business innovations, applications, methods, products and processes, adapted to changing situations. The book looks at how innovation and agility can save the world from the environmental disasters that face it. In addition, it sets forth positive ways in which businesses ... En savoir plus

$46.99 CAD

Sustainagility is about the ability to solve some of the world's most complex sustainability challenges with rapidly evolving business innovations, applications, methods, products and processes, adapted to changing situations. The book looks at how innovation and agility can save the world from the environmental disasters that face it. In addition, it sets forth positive ways in which businesses
... En savoir plus
Ethics in Advertising

Making the case for doing the right thing

par Wally Snyder ...

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.The author presents the rules of ethical conduct recommended by the Institute for ... En savoir plus

$97.99 CAD

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.The author presents the rules of ethical conduct recommended by the Institute for
... En savoir plus
Scaling up Business Solutions to Social Problems

A Practical Guide for Social and Corporate Entrepreneurs

par O. Kayser, V. Budinich ...

Collections series Business and Management (R0)
A silent revolution is underway, as entrepreneurs challenge prevalent notions of business motives and methods to invent market-based solutions to eradicate social injustice. Yet many fail to succeed. Based on original research, the authors uncover why impressive solutions fail to scale up, featuring global case studies and practical solutions. ... En savoir plus

$47.99 CAD

A silent revolution is underway, as entrepreneurs challenge prevalent notions of business motives and methods to invent market-based solutions to eradicate social injustice. Yet many fail to succeed. Based on original research, the authors uncover why impressive solutions fail to scale up, featuring global case studies and practical solutions.
... En savoir plus

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Livres narrés par Jacquelyn Ottman

The New Rules of Green Marketing

The New Rules of Green Marketing

The New Rules of Green Marketing

Les lecteurs de ces romans ont aussi aimé

Scientific Advertising

Kapferer on Luxury

Strategy and Sustainability

Global Sustainability

Corporate Social Responsibility

Lobbying for Good

Sustainagility

Ethics in Advertising

Scaling up Business Solutions to Social Problems

Liseuses

Applis

Accessoires

Panier

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Votre panier est vide

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1 livre audio par mois

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Livres narrés par Jacquelyn Ottman

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