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A Quadrant Book Série de Livres électroniques

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  • Brand Aid

    Shopping Well to Save the World

    par Lisa Ann Richey, Stefano Ponte ...
    Collections series A Quadrant Book
    “Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to ... En savoir plus

    $20.99 CAD

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  • The Automatic Customer

    Creating a Subscription Business in Any Industry

    par John Warrillow ...
    The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond ... En savoir plus

    Prix courant $13.99 CAD Maintenant $11.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Trade-Off

    Why Some Things Catch On, and Others Don't

    par Kevin Maney ...
    A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... En savoir plus

    Prix courant $13.99 CAD Maintenant $9.99 CAD

  • The Big Data-Driven Business

    How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

    par Russell Glass, Sean Callahan ...
    Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the ... En savoir plus

    $23.99 CAD

  • Code Halos

    How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

    par Malcolm Frank, Paul Roehrig, Ben Pring ...
    Harness "Code Halos" to gain competitive advantage in the digital eraAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, ... En savoir plus

    $22.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • A Joosr Guide to... Misbehaving by Richard Thaler: The Making of Behavioral Economics

    par Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What differentiates behavioral economics from ... En savoir plus

    $4.99 CAD ou Gratuit avec Kobo Plus

  • The Happiness Industry

    How the Government and Big Business Sold us Well-Being

    par William Davies ...
    “Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ... ... En savoir plus

    $19.99 CAD

  • Green Gone Wrong

    How Our Economy Is Undermining the Environmental Revolution

    par Heather Rogers ...
    In Green Gone Wrong environmental writer Heather Rogers blasts through the marketing buzz of big corporations and asks a simple question: Do today’s much-touted "green" products—carbon offsets, organic food, biofuels, and eco-friendly cars and homes—really work? Implicit in efforts to go green is the promise that global warming can be stopped by swapping out dirty goods for "clean" ones. But can ... En savoir plus

    $24.99 CAD

  • Chasing Cool

    Standing Out in Today's Cluttered Marketplace

    par Noah Kerner, Gene Pressman ...
    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this ... En savoir plus

    $16.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Neuroscience for Leadership

    Harnessing the Brain Gain Advantage

    par T. Swart, Kitty Chisholm, Paul Brown ...
    Collections series Business and Management (R0)
    Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. ... En savoir plus

    $44.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Social Marketing and Behaviour Change

    Models, Theory and Applications

    par Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen ...
    With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, ... En savoir plus

    $65.99 CAD

  • The Impact of Incomplete Contracts on Economics

    Modifié par Philippe Aghion, Mathias Dewatripont, Patrick Legros, Luigi Zingales ...
    The 1986 article by Sanford J. Grossman and Oliver D. Hart titled "A Theory of Vertical and Lateral Integration" has provided a framework for understanding how firm boundaries are defined and how they affect economic performance. The property rights approach has provided a formal way to introduce incomplete contracting ideas into economic modeling. The Impact of Incomplete Contracts on Economics ... En savoir plus

    $55.99 CAD