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Engineering (R0) Série de Livres électroniques

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  • Service Design Capabilities

    par Nicola Morelli, Amalia de Götzen, Luca Simeone ...
    Collections series Engineering (R0)
    This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different ... En savoir plus

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  • This is Service Design Thinking

    Basics-Tools-Cases

    Modifié par Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... En savoir plus

    $32.99 CAD

  • Design and Creativity

    Policy, Management and Practice

    Modifié par Guy Julier, Liz Moor ...
    Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends. Does the ... En savoir plus

    $55.99 CAD

  • An Introduction to Service Design

    Designing the Invisible

    par Lara Penin ...
    A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and ... En savoir plus

    $57.99 CAD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Modifié par David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Collections series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... En savoir plus

    $57.59 CAD

  • Relationship Marketing

    A Consumer Experience Approach

    par Steve Baron, Tony Conway, Gary Warnaby ...
    Collections series SAGE Advanced Marketing Series
    The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a ... En savoir plus

    $108.79 CAD

  • E-Commerce and V-Business

    par Stuart Barnes ...
    E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping considerable advantages from exciting new business models in these areas. Such models require radical ... En savoir plus

    $147.02 CAD

  • Co-creation for Responsible Research and Innovation

    Experimenting with Design Methods and Tools

    Modifié par Alessandro Deserti, Marion Real, Felicitas Schmittinger ...
    Collections Livre 15 - Springer Series in Design and Innovation
    This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book ... En savoir plus

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  • Performance Improvement in Construction Management

    Modifié par Brian Atkin, Jan Borgbrant ...
    Collections series Spon Research
    Novel research in construction management is often distant from existing practice. This collection of reviews serves to bridge this gap under three major themes: innovation, organisation and human behaviour, and methods and tools.It outlines a series of successful collaborative projects between industry and the academic and research communities. Many of the authors have worked in technology ... En savoir plus

    $94.81 CAD

  • Design Transitions

    Inspiring Stories. Global Viewpoints. How Design is Changing.

    par Joyce Yee, Emma Jefferies, Lauren Tan ...
    Discover where design practice is today - and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of ... En savoir plus

    $32.99 CAD

  • Design for Services

    par Anna Meroni, Daniela Sangiorgi ...
    Collections series Design for Social Responsibility
    In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in ... En savoir plus

    $107.99 CAD

  • Practicing Strategy

    Text and cases

    par Sotirios Paroutis, Loizos Heracleous, Duncan Angwin ...
    Shortlisted for the 2013 Chartered Management Institute textbook awardPracticing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do.The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as ... En savoir plus

    $133.99 CAD