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Media Practice Série de Livres électroniques

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  • The Advertising Handbook

    par Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell ...
    Collections series Media Practice
    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate ... En savoir plus

    $94.81 CAD

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  • Eating the Big Fish

    How Challenger Brands Can Compete Against Brand Leaders

    par Adam Morgan ...
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... En savoir plus

    $27.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    par Jacquelyn A. Ottman ...
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... En savoir plus

    $26.39 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • How to Use MailChimp for Beginners

    The Indie Author's Guide to Email Marketing

    par Adam Netherlund ...
    As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp.If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, ... En savoir plus

    $3.29 CAD

  • The Advertising Agency Business

    par Eugene J. Hameroff ...
    When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find ... En savoir plus

    $45.59 CAD

  • Social Media for Musicians

    A Beginner's Guide

    par TuneCore ...
    Making a career as an independent musician is difficult enough on its own, handling your social media strategy can seem like a task left to professionals. In this step-by-step guide, we give you advice and tips on how to better improve you social media strategy, and how to utilize different tools to help make it all easier. ... En savoir plus

    Gratuit

  • Why Is Your Name Upside Down?

    Stories From a Life in Advertising

    par David Oakley ...
    Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. ... En savoir plus

    $6.19 CAD ou Gratuit avec Kobo Plus

  • Ads to Icons: How Advertising Succeeds in a Multimedia Age

    par Paul Springer ...
    Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising ... En savoir plus

    $52.29 CAD

  • How to Tell It So You Sell It

    par Jace Krafton ...
    The Skilful use of verbal and written communication to promote your products and services that result in sales. ... En savoir plus

    $2.73 CAD ou Gratuit avec Kobo Plus

  • YouthNation

    Building Remarkable Brands in a Youth-Driven Culture

    par Matt Britton ...
    Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, ... En savoir plus

    $19.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online

    par Leonard Tan ...
    The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today:Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate the many evolving tactics and stay on top of them is the mark of a true marketing genius.Whether you are a ... En savoir plus

    $13.73 CAD

  • Using Facebook to Power Up Your Business

    par V.T. ...
    Facebook connects billions of people together around the whole world, and if you are a business owner, you got to have a Facebook page for your business. If not, you'll lose out big time!This ebook compiles tons of tips from REAL Facebook business owners, sharing how they use Facebook as a marketing tool to pull more customers to their businesses. It allows them to collect leads, get their ... En savoir plus

    $5.48 CAD