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PR In Practice Série de Livres électroniques

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  • PR and Communication in Local Government and Public Services

    Collections series PR In Practice
    In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and ... En savoir plus

    $57.99 CAD

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  • EVENTS²

    How to organize a successful event?

    EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... En savoir plus

    $22.95 CAD

  • Understanding E-Government

    Information Systems in Public Administration

    par Vincent Homburg ...
    Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of ... En savoir plus

    $105.80 CAD

  • ICTs and Development

    A Study of Telecentres in Rural India

    par M. Mukerji ...
    Collections series Business and Management (R0)
    Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India. ... En savoir plus

    $64.99 CAD

  • Humanizing the Web

    Change and Social Innovation

    Collections series Business and Management (R0)
    Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next. ... En savoir plus

    $51.99 CAD

  • Hit Brands

    How Music Builds Value for the World's Smartest Brands

    Collections series Business and Management (R0)
    Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. ... En savoir plus

    $60.99 CAD

  • Free Report - 7 Tips For Working With Journalists And The Media

    par David Sell ...
    The phone rings and it's a journalist wanting a comment or some background information; what do you do next?These 7 quick tips will help you remain calm and in control of the situation; and if you're in control you can derive maximum benefit from the encounter. ... En savoir plus

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  • The Economics of Biofuel Policies

    Impacts on Price Volatility in Grain and Oilseed Markets

    Collections series Economics and Finance (R0)
    The global food crises of 2008 and 2010 and the increased price volatility revolve around biofuels policies and their interaction with each other, farm policies and between countries. While a certain degree of research has been conducted on biofuel efficacy and logistics, there is currently no book on the market devoted to the economics of biofuel policies. The Economics of Biofuel Policies ... En savoir plus

    $47.99 CAD

  • The Innovation for Development Report 2009-2010

    Strengthening Innovation for the Prosperity of Nations

    Collections series Business and Management (R0)
    The relative importance of various drivers of economic growth and prosperity has evolved over time and for a growing number of countries, innovation, in its many dimensions, is emerging as a leading factor. The 'Innovation for Development Report' provides a comprehensive look at the role of innovation in enhancing the development process. ... En savoir plus

    $64.09 CAD

  • The Management Game of Communication

    Collections Livre 1 - Advances in Public Relations and Communication Management
    We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? ... En savoir plus

    $178.99 CAD

  • Industrial Approaches to Media

    A Methodological Gateway to Industry Studies

    par Matthew Freeman ...
    Collections series Literature, Cultural and Media Studies (R0)
    This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for ... En savoir plus

    $115.99 CAD