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First-Party Data Activation

Modernize your marketing data platform

by Alina D. Magauova, Oscar Kennis, David H. Joosten ...

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a deep understanding of who your customers are, what resonates with them, and where to focus your data-driven marketing efforts. You'll discover how the world’s most tech-savvy brands effectively ... Read more

$49.99 USD

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a deep understanding of who your customers are, what resonates with them, and where to focus your data-driven marketing efforts. You'll discover how the world’s most tech-savvy brands effectively
... Read more
Integrated Science in Digital Age 2020

Edited by Tatiana Antipova ...

Series series Springer Nature Proceedings excluding Computer Science
This book presents the proceedings of the 2020 International Conference on Integrated Science in Digital Age, which was jointly supported by the Institute of Certified Specialists (Russia) and Springer, and was held on May 1–3, 2020.The conference provided an international forum for researchers and practitioners to present and discuss the latest innovations, trends, results, experiences and ... Read more

$143.99 USD

This book presents the proceedings of the 2020 International Conference on Integrated Science in Digital Age, which was jointly supported by the Institute of Certified Specialists (Russia) and Springer, and was held on May 1–3, 2020.The conference provided an international forum for researchers and practitioners to present and discuss the latest innovations, trends, results, experiences and
... Read more
Recent Advances on Soft Computing and Data Mining

Proceedings of the Fourth International Conference on Soft Computing and Data Mining (SCDM 2020), Melaka, Malaysia, January 22–⁠23, 2020

Edited by Rozaida Ghazali, Nazri Mohd Nawi, Mustafa Mat Deris, Jemal H. Abawajy ...

Series series Springer Nature Proceedings excluding Computer Science
This book provides an introduction to data science and offers a practical overview of the concepts and techniques that readers need to get the most out of their large-scale data mining projects and research studies. It discusses data-analytical thinking, which is essential to extract useful knowledge and obtain commercial value from the data. Also known as data-driven science, soft computing and ... Read more

$188.99 USD

This book provides an introduction to data science and offers a practical overview of the concepts and techniques that readers need to get the most out of their large-scale data mining projects and research studies. It discusses data-analytical thinking, which is essential to extract useful knowledge and obtain commercial value from the data. Also known as data-driven science, soft computing and
... Read more
Computational Life Sciences

Data Engineering and Data Mining for Life Sciences

Edited by Jens Dörpinghaus, Vera Weil, Sebastian Schaaf, Alexander Apke ...

Series series Mathematics and Statistics (R0)
This book broadly covers the given spectrum of disciplines in Computational Life Sciences, transforming it into a strong helping hand for teachers, students, practitioners and researchers. In Life Sciences, problem-solving and data analysis often depend on biological expertise combined with technical skills in order to generate, manage and efficiently analyse big data. These technical skills can ... Read more

$179.99 USD

This book broadly covers the given spectrum of disciplines in Computational Life Sciences, transforming it into a strong helping hand for teachers, students, practitioners and researchers. In Life Sciences, problem-solving and data analysis often depend on biological expertise combined with technical skills in order to generate, manage and efficiently analyse big data. These technical skills can
... Read more
Learning Cypher

by Onofrio Panzarino ...

An easy-to-follow guide full of tips and examples of real-world applications. In each chapter, a thorough example will show you the concepts in action, followed by a detailed explanation. This book is intended for those who want to learn how to create, query, and maintain a graph database, or who want to migrate to a graph database from SQL. It would be helpful to have some familiarity with Java ... Read more

$17.99 USD or Free with Kobo Plus

An easy-to-follow guide full of tips and examples of real-world applications. In each chapter, a thorough example will show you the concepts in action, followed by a detailed explanation. This book is intended for those who want to learn how to create, query, and maintain a graph database, or who want to migrate to a graph database from SQL. It would be helpful to have some familiarity with Java
... Read more
Análise de dados

big data e analytics

by Marcos Aurélio Paixão ...

Series series Série Universitária
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida.Análise de dados: big data e analytics aborda diversas técnicas utilizadas para o tratamento e análise de dados em um ... Read more

$5.99 USD

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida.Análise de dados: big data e analytics aborda diversas técnicas utilizadas para o tratamento e análise de dados em um
... Read more
Excel 2010 and 2011 :advanced

by Christian Schönberger ...

This e-book will shows you the newer Excel’s basic and advanced features with tones of pictures and examples and in this way will help you to do your job quickly and more efficient. The presented examples are working under Excel 2010 for Windows and Excel for Mac 2011 too.We will discuss about:How to install Excel on Windows and MacMenu structure and the RibbonFormatting worksheetsWorking with ... Read more

$5.99 USD

This e-book will shows you the newer Excel’s basic and advanced features with tones of pictures and examples and in this way will help you to do your job quickly and more efficient. The presented examples are working under Excel 2010 for Windows and Excel for Mac 2011 too.We will discuss about:How to install Excel on Windows and MacMenu structure and the RibbonFormatting worksheetsWorking with
... Read more
Proceedings of the International Conferences on Digital Technology Driven Engineering 2024

2nd Engineering and Applied Sciences Optimization (OPT-ii)

Edited by Nikos D. Lagaros, Rajai Z. Alrousan, Khairedin M. Abdalla, Marios C. Phocas, Giuseppe Carlo Marano ...

Series series Springer Nature Proceedings excluding Computer Science
This book gathers the latest advances, innovations, and applications in the field of engineering optimization, presented at the 2nd Engineering and Applied Sciences Optimization (OPT-ii) and held in Amman, Jordan, on October 1–4, 2024, jointly with conferences OPTARCH2024 and ADDOPTML2024. It covers topics such as shape and topology optimization, structural optimization, optimization in micro- and ... Read more

$197.99 USD

This book gathers the latest advances, innovations, and applications in the field of engineering optimization, presented at the 2nd Engineering and Applied Sciences Optimization (OPT-ii) and held in Amman, Jordan, on October 1–4, 2024, jointly with conferences OPTARCH2024 and ADDOPTML2024. It covers topics such as shape and topology optimization, structural optimization, optimization in micro- and
... Read more
Crystal Reports Introduction

Versions 2008-2016

by Seth Bonder, Lisa Campbell ...

Crystal Reports is a business intelligence (BI) application used to generate reports from many data sources. In this book, students will learn how to create reports from a single table and from multiple tables or data sources. In addition the book covers, creating formulas, creating summary reports, conditional formatting of fields and sections, report layout and charts. This courseware provides ... Read more

$21.99 USD

Crystal Reports is a business intelligence (BI) application used to generate reports from many data sources. In this book, students will learn how to create reports from a single table and from multiple tables or data sources. In addition the book covers, creating formulas, creating summary reports, conditional formatting of fields and sections, report layout and charts. This courseware provides
... Read more
Recent Advances in Data and Algorithms for e-Government

Edited by Christophe Gaie, Mayuri Mehta ...

Series series Intelligent Technologies and Robotics (R0)
This book presents new trends to optimize e-Government in various contexts. It aims to highlight new methods and approaches that unveil the potential of data for public services. The book also illustrates how public services can be mathematically modeled with many case studies. Then, algorithms are proposed to optimize their functioning and to better contribute to the general interest, such as ... Read more

$161.99 USD

This book presents new trends to optimize e-Government in various contexts. It aims to highlight new methods and approaches that unveil the potential of data for public services. The book also illustrates how public services can be mathematically modeled with many case studies. Then, algorithms are proposed to optimize their functioning and to better contribute to the general interest, such as
... Read more
Learner corpus profiles

The case of Romanian Learner English

by Madalina Chitez ...

Series Book 173 - Linguistic Insights
Aiming at exemplifying the methodology of learner corpus profiling, this book describes salient features of Romanian Learner English. As a starting point, the volume offers a comprehensive presentation of the Romanian-English contrastive studies. Another innovative aspect of the book refers to the use of the first Romanian Corpus of Learner English, whose compilation is the object of a ... Read more

$94.99 USD

Aiming at exemplifying the methodology of learner corpus profiling, this book describes salient features of Romanian Learner English. As a starting point, the volume offers a comprehensive presentation of the Romanian-English contrastive studies. Another innovative aspect of the book refers to the use of the first Romanian Corpus of Learner English, whose compilation is the object of a
... Read more
Advanced Snowflake

by Muhammad Fasih Ullah ...

As Snowflake's capabilities expand, staying updated with its latest features and functionalities can be overwhelming. The platform's rapid development gave rise to advanced tools like Snowpark and the Native App Framework, which are crucial for optimizing data operations but may seem complex to navigate.In this essential book, author Muhammad Fasih Ullah offers a detailed guide to understanding ... Read more

$43.99 USD

As Snowflake's capabilities expand, staying updated with its latest features and functionalities can be overwhelming. The platform's rapid development gave rise to advanced tools like Snowpark and the Native App Framework, which are crucial for optimizing data operations but may seem complex to navigate.In this essential book, author Muhammad Fasih Ullah offers a detailed guide to understanding
... Read more
Long-Term Structural Health Monitoring by Remote Sensing and Advanced Machine Learning

A Practical Strategy via Structural Displacements from Synthetic Aperture Radar Images

by Alireza Entezami, Bahareh Behkamal, Carlo De Michele ...

Series series Chemistry and Material Science (R0)
This book offers an in-depth investigation into the complexities of long-term structural health monitoring (SHM) in civil structures, specifically focusing on the challenges posed by small data and environmental and operational changes (EOCs). Traditional contact-based sensor networks in SHM produce large amounts of data, complicating big data management. In contrast, synthetic aperture radar (SAR ... Read more

$49.99 USD

This book offers an in-depth investigation into the complexities of long-term structural health monitoring (SHM) in civil structures, specifically focusing on the challenges posed by small data and environmental and operational changes (EOCs). Traditional contact-based sensor networks in SHM produce large amounts of data, complicating big data management. In contrast, synthetic aperture radar (SAR
... Read more
Big Data Analytics in Italian

by Charles Gilbert ...

L'analisi dei dati (DA) è il processo di esame dei set di dati al fine di trovare tendenze e trarre conclusioni sulle informazioni che contengono. L'analisi dei dati viene sempre più utilizzata con l'ausilio di sistemi e software specializzati. Le tecnologie e le tecniche di analisi dei dati sono ampiamente utilizzate nei settori commerciali per consentire alle organizzazioni di prendere decisioni ... Read more

$2.32 USD

L'analisi dei dati (DA) è il processo di esame dei set di dati al fine di trovare tendenze e trarre conclusioni sulle informazioni che contengono. L'analisi dei dati viene sempre più utilizzata con l'ausilio di sistemi e software specializzati. Le tecnologie e le tecniche di analisi dei dati sono ampiamente utilizzate nei settori commerciali per consentire alle organizzazioni di prendere decisioni
... Read more
Apache Superset Quick Start Guide

Develop interactive visualizations by creating user-friendly dashboards

by Shashank Shekhar ...

Integrate open source data analytics and build business intelligence on SQL databases with Apache Superset. The quick, intuitive nature for data visualization in a web application makes it easy for creating interactive dashboards.Key FeaturesWork with Apache Superset's rich set of data visualizationsCreate interactive dashboards and data storytellingEasily explore dataBook DescriptionApache ... Read more

$25.99 USD or Free with Kobo Plus

Integrate open source data analytics and build business intelligence on SQL databases with Apache Superset. The quick, intuitive nature for data visualization in a web application makes it easy for creating interactive dashboards.Key FeaturesWork with Apache Superset's rich set of data visualizationsCreate interactive dashboards and data storytellingEasily explore dataBook DescriptionApache
... Read more
Technology: Toward Business Sustainability

Proceedings of the International Conference on Business and Technology (ICBT2023), Volume 3

Edited by Bahaaeddin Alareeni, Allam Hamdan ...

Series series Springer Nature Proceedings excluding Computer Science
This book proceedings addresses a crucial gap in understanding the impact of technology on Business Model Innovation (BMI). It emphasizes the need for further research to explore the intricate relationship between technology and BMI, focusing on opportunities and challenges. By delving into how technology influences emerging business model innovations and enhances operational efficiency, the ... Read more

$188.99 USD

This book proceedings addresses a crucial gap in understanding the impact of technology on Business Model Innovation (BMI). It emphasizes the need for further research to explore the intricate relationship between technology and BMI, focusing on opportunities and challenges. By delving into how technology influences emerging business model innovations and enhances operational efficiency, the
... Read more
DATA ANALYSIS USING JDBC AND SQLITE WITH OBJECT-ORIENTED APPROACH AND APACHE NETBEANS IDE

by Vivian Siahaan, Rismon Hasiholan Sianipar ...

In this project, you will use SQLite version of Northwind database which is a sample database that was originally created by Microsoft and used as the basis for their tutorials in a variety of database products for decades. The Northwind database contains the sales data for a fictitious company called “Northwind Traders,” which imports and exports specialty foods from around the world. The ... Read more

$29.99 USD

In this project, you will use SQLite version of Northwind database which is a sample database that was originally created by Microsoft and used as the basis for their tutorials in a variety of database products for decades. The Northwind database contains the sales data for a fictitious company called “Northwind Traders,” which imports and exports specialty foods from around the world. The
... Read more
Hands-On Automated Machine Learning

A beginner's guide to building automated machine learning systems using AutoML and Python

by Sibanjan Das, Umit Mert Cakmak ...

Automate data and model pipelines for faster machine learning applications Key FeaturesBuild automated modules for different machine learning componentsUnderstand each component of a machine learning pipeline in depthLearn to use different open source AutoML and feature engineering platformsBook DescriptionAutoML is designed to automate parts of Machine Learning. Readily available AutoML tools are ... Read more

$34.99 USD or Free with Kobo Plus

Automate data and model pipelines for faster machine learning applications Key FeaturesBuild automated modules for different machine learning componentsUnderstand each component of a machine learning pipeline in depthLearn to use different open source AutoML and feature engineering platformsBook DescriptionAutoML is designed to automate parts of Machine Learning. Readily available AutoML tools are
... Read more
EDV-unterstuetzte Optimierung der Verwaltungssprache in Oesterreich am Beispiel einer einer oeffentlichen Kontrolleinrichtung

by Günter Fradinger ...

Aus ihrer Entwicklung umgibt die Verwaltungssprache eine sprachliche Normierung im Hinblick einer Allgemeinverbindlichkeit gegenüber den Adressatinnen bzw. Adressaten, wobei deren historische Kodifikation sowohl in Wörterbüchern als auch in sonstigen Aufzeichnungen niedergeschrieben wurde. Dies betrifft auch die verbindliche Einhaltung der Gendergerechten Formulierungen in der österreichischen ... Read more

$60.99 USD

Aus ihrer Entwicklung umgibt die Verwaltungssprache eine sprachliche Normierung im Hinblick einer Allgemeinverbindlichkeit gegenüber den Adressatinnen bzw. Adressaten, wobei deren historische Kodifikation sowohl in Wörterbüchern als auch in sonstigen Aufzeichnungen niedergeschrieben wurde. Dies betrifft auch die verbindliche Einhaltung der Gendergerechten Formulierungen in der österreichischen
... Read more
Robo-Advisor with Python

A hands-on guide to building and operating your own Robo-advisor

by Aki Ranin ...

Build your own robo-advisor in Python to manage your investments and get up and running in no time Purchase of the print or Kindle book includes a free PDF eBookKey FeaturesExplore the use cases, workflow, and features that make up robo-advisorsLearn how to build core robo-advisor capabilities for goals, risk questions, portfolios, and projectionsDiscover how to operate the automated processes of ... Read more

$30.99 USD or Free with Kobo Plus

Build your own robo-advisor in Python to manage your investments and get up and running in no time Purchase of the print or Kindle book includes a free PDF eBookKey FeaturesExplore the use cases, workflow, and features that make up robo-advisorsLearn how to build core robo-advisor capabilities for goals, risk questions, portfolios, and projectionsDiscover how to operate the automated processes of
... Read more
Blockchain Development for Finance Projects

Building next-generation financial applications using Ethereum, Hyperledger Fabric, and Stellar

by Ishan Roy ...

A practical blockchain handbook designed to take you through implementing and re-engineering banking and financial solutions and workflows using eight step-by-step projects Key FeaturesImplement various end-to-end blockchain projects and learn to enhance present-day financial solutionsUse Ethereum, Hyperledger, and Stellar to build public and private decentralized applicationsAddress complex ... Read more

$34.99 USD or Free with Kobo Plus

A practical blockchain handbook designed to take you through implementing and re-engineering banking and financial solutions and workflows using eight step-by-step projects Key FeaturesImplement various end-to-end blockchain projects and learn to enhance present-day financial solutionsUse Ethereum, Hyperledger, and Stellar to build public and private decentralized applicationsAddress complex
... Read more
Designing Data Governance from the Ground Up

Six Steps to Build a Data-Driven Culture

by Lauren Maffeo ...

Businesses own more data than ever before, but it's of no value if you don't know how to use it. Data governance manages the people, processes, and strategy needed for deploying data projects to production. But doing it well is far from easy: Less than one fourth of business leaders say their organizations are data driven. In Designing Data Governance from the Ground Up, you'll build a cross ... Read more

$18.99 USD

Businesses own more data than ever before, but it's of no value if you don't know how to use it. Data governance manages the people, processes, and strategy needed for deploying data projects to production. But doing it well is far from easy: Less than one fourth of business leaders say their organizations are data driven. In Designing Data Governance from the Ground Up, you'll build a cross
... Read more
Building a Recommendation System with R

Learn the art of building robust and powerful recommendation engines using R

by Michele Usuelli ...

Learn the art of building robust and powerful recommendation engines using RKey FeaturesBook DescriptionA recommendation system performs extensive data analysis in order to generate suggestions to its users about what might interest them. R has recently become one of the most popular programming languages for the data analysis. Its structure allows you to interactively explore the data and its ... Read more

$25.99 USD or Free with Kobo Plus

Learn the art of building robust and powerful recommendation engines using RKey FeaturesBook DescriptionA recommendation system performs extensive data analysis in order to generate suggestions to its users about what might interest them. R has recently become one of the most popular programming languages for the data analysis. Its structure allows you to interactively explore the data and its
... Read more
FileMaker Pro 10: The Missing Manual

by Susan Prosser, Geoff Coffey ...

The FileMaker Pro 10 desktop database lets you do almost anything with the information you give it -- especially with this book as your guide. Clear, thorough, and accessible, FileMaker Pro 10: The Missing Manual helps you get in, build your database, and get the results you need, whether you're running a business, pursuing a hobby, or planning your retirement. It's the ideal guide for non ... Read more

$25.99 USD

The FileMaker Pro 10 desktop database lets you do almost anything with the information you give it -- especially with this book as your guide. Clear, thorough, and accessible, FileMaker Pro 10: The Missing Manual helps you get in, build your database, and get the results you need, whether you're running a business, pursuing a hobby, or planning your retirement. It's the ideal guide for non
... Read more

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