Decision Making & Problem Solving in Management & Leadership & Business & Finance eBooks

Pricing strategico

Trasformare il prezzo in vantaggio competitivo

by David Jarac ...

Il pricing non è solo una leva del marketing mix: è una scelta strategica capace di determinare il successo competitivo di un’impresa. Questo libro analizza il fenomeno nella sua complessità, mettendo in luce il legame tra decisioni di pricing e sostenibilità dei margini aziendali, offrendo una guida concreta alla gestione del prezzo come strumento per «vendere meglio» e aumentare il valore delle ... Read more

$19.99 USD

Il pricing non è solo una leva del marketing mix: è una scelta strategica capace di determinare il successo competitivo di un’impresa. Questo libro analizza il fenomeno nella sua complessità, mettendo in luce il legame tra decisioni di pricing e sostenibilità dei margini aziendali, offrendo una guida concreta alla gestione del prezzo come strumento per «vendere meglio» e aumentare il valore delle
... Read more
Ton Bonheur Est Entre Tes Mains

by WALTER NWANJA ...

Vous enviez ces couples ou ces relations qui durent depuis plusieurs années et où les partenaires vivent encore heureux. Vous vous demandez pourquoi la vôtre n'a pas fonctionné ou pourquoi vous ne pouvez pas avoir une relation durable. Une relation ratée ou mauvaise peut vous faire sentir comme un échec. Vous avez l'impression de ne pas être assez beau ou belle, pas assez intelligente et pas assez ... Read more

$4.99 USD or Free with Kobo Plus

Vous enviez ces couples ou ces relations qui durent depuis plusieurs années et où les partenaires vivent encore heureux. Vous vous demandez pourquoi la vôtre n'a pas fonctionné ou pourquoi vous ne pouvez pas avoir une relation durable. Une relation ratée ou mauvaise peut vous faire sentir comme un échec. Vous avez l'impression de ne pas être assez beau ou belle, pas assez intelligente et pas assez
... Read more
aPHR Associate Professional in Human Resources Certification Practice Exams, Second Edition

by Tresha Moreland, Joanne Simon-Walters, Laura Rehor ...

Pass the 2022 aPHR exam with ease using this self-study resource that features 600 in-depth practice questions along with detailed answer explanationsPrepare for the 2022 version of the aPHR exam and become a certified Human Resources professional. This effective self-study resource contains 600 practice questions that simulate those on the live exam in content, style, tone, format, and difficulty ... Read more

$30.29 USD

Pass the 2022 aPHR exam with ease using this self-study resource that features 600 in-depth practice questions along with detailed answer explanationsPrepare for the 2022 version of the aPHR exam and become a certified Human Resources professional. This effective self-study resource contains 600 practice questions that simulate those on the live exam in content, style, tone, format, and difficulty
... Read more
Small Things Make a Big Difference

Simple Habits for Transformational Leadership

by Spencer Holt ...

Most people work for 13 managers in a career. Only 2 or 3 are truly transformational. Learn to be one of them.What separates the leaders people remember from the ones they forget? Not charisma. Not credentials. Not grand gestures. According to leadership expert and executive coach Spencer Holt, it comes down to small, daily habits—practiced with intention and consistency.Drawing on a PhD in ... Read more

$14.99 USD

PRE-ORDER

Most people work for 13 managers in a career. Only 2 or 3 are truly transformational. Learn to be one of them.What separates the leaders people remember from the ones they forget? Not charisma. Not credentials. Not grand gestures. According to leadership expert and executive coach Spencer Holt, it comes down to small, daily habits—practiced with intention and consistency.Drawing on a PhD in
... Read more
企業高管的AI洞察筆記

一本讓企業高管理解AI如何幫助公司的速讀手冊

by Hidden Boss, Fraxinus ...

在這個被 AI 重新定義的商業時代，企業高管最需要的不是搞懂演算法，而是如何將 AI 轉化為核心競爭力。《企業高管的AI洞察筆記》是一本專為企業決策者、高階主管與創業者量身打造的實戰指南。本書跳過枯燥的技術底層與程式碼，直接從商業全局出發，解構 AI 浪潮下的企業生存之道與轉型策略。透過作者敏銳的商業視角，本書將為你解答管理層最關心的核心議題：決策者的 AI 識讀力：如何識別哪些業務最適合引入 AI，避免盲目投資？組織與人才重塑：面對員工對 AI 的焦慮，如何建立人機協作的高效團隊？商業模式再升級：傳統企業如何運用 AI 挖掘新數據、開創新產品與服務？合規與風險控管：在追求效率的同時，如何防範資訊安全與倫理風險？這不是一本技術手冊，而是一份幫助你在 AI 時代保持領先的決策... ... Read more

$8.99 USD or Free with Kobo Plus

在這個被 AI 重新定義的商業時代，企業高管最需要的不是搞懂演算法，而是如何將 AI 轉化為核心競爭力。《企業高管的AI洞察筆記》是一本專為企業決策者、高階主管與創業者量身打造的實戰指南。本書跳過枯燥的技術底層與程式碼，直接從商業全局出發，解構 AI 浪潮下的企業生存之道與轉型策略。透過作者敏銳的商業視角，本書將為你解答管理層最關心的核心議題：決策者的 AI 識讀力：如何識別哪些業務最適合引入 AI，避免盲目投資？組織與人才重塑：面對員工對 AI 的焦慮，如何建立人機協作的高效團隊？商業模式再升級：傳統企業如何運用 AI 挖掘新數據、開創新產品與服務？合規與風險控管：在追求效率的同時，如何防範資訊安全與倫理風險？這不是一本技術手冊，而是一份幫助你在 AI 時代保持領先的決策...
... Read more
La Teoría de Juegos

Una Guía de Estrategia y Toma de Decisiones para Principiantes

by John Ledlin ...

La Teoría de Juegos¿Crees que las matemáticas pueden aplicarse a las interacciones sociales?Aunque pueda parecer contraintuitivo entender las situaciones sociales a través de las matemáticas, La Teoría de Juegos demuestra que no es en absoluto absurdo. De hecho, es racional.La Teoría de Juegos es una guía que muestra la historia de esta rama de las matemáticas y cómo se ha convertido ahora en un ... Read more

$3.99 USD

La Teoría de Juegos¿Crees que las matemáticas pueden aplicarse a las interacciones sociales?Aunque pueda parecer contraintuitivo entender las situaciones sociales a través de las matemáticas, La Teoría de Juegos demuestra que no es en absoluto absurdo. De hecho, es racional.La Teoría de Juegos es una guía que muestra la historia de esta rama de las matemáticas y cómo se ha convertido ahora en un
... Read more
Bestrijding van arbeidsverzuim

Begrijp en versla dit wijdverbreide fenomeen

by Thierry Gondeaux ...

Translated by Nikki Claes ...

Leer hoe u verzuim in slechts 50 minuten kunt bestrijden met dit praktische en beknopte boek. Verzuim is in veel landen een groeiend fenomeen en kan verwoestende gevolgen hebben voor zowel de productiviteit van het bedrijf als de geestelijke gezondheid van de werknemers. Omdat het een complex onderwerp is, kan een verkeerde aanpak de onderliggende oorzaken van verzuim juist verergeren en tot nog ... Read more

$9.99 USD or Free with Kobo Plus

Leer hoe u verzuim in slechts 50 minuten kunt bestrijden met dit praktische en beknopte boek. Verzuim is in veel landen een groeiend fenomeen en kan verwoestende gevolgen hebben voor zowel de productiviteit van het bedrijf als de geestelijke gezondheid van de werknemers. Omdat het een complex onderwerp is, kan een verkeerde aanpak de onderliggende oorzaken van verzuim juist verergeren en tot nog
... Read more
Brave Enough to Begin Again

by Elena Cruz-Valdez ...

Brave Enough to Begin AgainA Recovery Guide for Adults Forced to Change CareersBy Elena Cruz-ValdezYour job changed. Your industry shifted. A role disappeared, a contract ended, or a career you spent years building stopped offering the future it once promised.Now everyone wants to know what comes next.That question can feel almost insulting when you are still trying to understand what just ... Read more

$6.99 USD or Free with Kobo Plus

Brave Enough to Begin AgainA Recovery Guide for Adults Forced to Change CareersBy Elena Cruz-ValdezYour job changed. Your industry shifted. A role disappeared, a contract ended, or a career you spent years building stopped offering the future it once promised.Now everyone wants to know what comes next.That question can feel almost insulting when you are still trying to understand what just
... Read more
The Complete Scam Defense Guide

Everything You Need to Know to Protect Your Money and Identity

by Xavier Joshi ...

The Complete Scam Defense GuideEverything You Need to Know to Protect Your Money and IdentityScams rarely arrive looking ridiculous. The dangerous ones sound reasonable, urgent, official, personal, or profitable. They borrow the language of banks, government agencies, employers, investment opportunities, family emergencies, dating relationships, and customer support. By the time something feels ... Read more

$4.99 USD or Free with Kobo Plus

The Complete Scam Defense GuideEverything You Need to Know to Protect Your Money and IdentityScams rarely arrive looking ridiculous. The dangerous ones sound reasonable, urgent, official, personal, or profitable. They borrow the language of banks, government agencies, employers, investment opportunities, family emergencies, dating relationships, and customer support. By the time something feels
... Read more
The Faster Company

Keeping Decisions Clear As Teams Expand

by Elara Montrose ...

In a growing business, decision clarity and accountability during fast expansion can become a daily source of pressure. The Faster Company turns that pressure into practical choices, useful questions, and routines people can actually keep. It focuses on the moments when priorities blur, work speeds up, or good intentions fail to reach the next action. Readers learn to create a working approach ... Read more

$28.99 USD

In a growing business, decision clarity and accountability during fast expansion can become a daily source of pressure. The Faster Company turns that pressure into practical choices, useful questions, and routines people can actually keep. It focuses on the moments when priorities blur, work speeds up, or good intentions fail to reach the next action. Readers learn to create a working approach
... Read more
Cut Off in Ten Minutes

Utility Disconnection Scams, Fake Field Techs, and Account Takeovers

by Devon Ross ...

The call does not ask you to believe something absurd. It asks you to believe something inconvenient at the worst possible moment. Your account is overdue. A technician is already assigned. Service will be cut off in ten minutes. Pay now—or lose power, water, heat, internet, or phone service you cannot comfortably live without.That is the five-minute threat. And it works not because people are ... Read more

$4.99 USD or Free with Kobo Plus

The call does not ask you to believe something absurd. It asks you to believe something inconvenient at the worst possible moment. Your account is overdue. A technician is already assigned. Service will be cut off in ten minutes. Pay now—or lose power, water, heat, internet, or phone service you cannot comfortably live without.That is the five-minute threat. And it works not because people are
... Read more
Shame Is the Scammer’s Weapon

Why Victims Stay Silent and How Speaking Early Can Prevent Greater Loss

by Tristan Lee ...

Shame Is the Scammer’s WeaponWhy Victims Stay Silent and How Speaking Early Can Prevent Greater LossBy Tristan LeeA scam can end in seconds. The silence afterward can keep the damage moving for days.Someone sends money and feels too embarrassed to call the bank. A remote-access session ends, yet the person tells nobody because they fear being judged. A blackmailer demands secrecy. A fake recovery ... Read more

$5.99 USD or Free with Kobo Plus

Shame Is the Scammer’s WeaponWhy Victims Stay Silent and How Speaking Early Can Prevent Greater LossBy Tristan LeeA scam can end in seconds. The silence afterward can keep the damage moving for days.Someone sends money and feels too embarrassed to call the bank. A remote-access session ends, yet the person tells nobody because they fear being judged. A blackmailer demands secrecy. A fake recovery
... Read more
The Decoy Effect Volume 2

Behavioral Economics and Persuasion in Everyday Decisions

by Quoc Khanh ...

The Decoy Effect, Volume 2: Behavioral Economics and Persuasion in Everyday Decisions preserves the source's Volume 2 sequence of behavioral effects, reader experiments, pricing examples, visual-attention research, storytelling tactics, and online-review analysis. It covers the IKEA effect, promotional mathematics, zero-sum heuristics, envy, idea sequencing, peripheral motion, illusion of ... Read more

$15.19 USD

The Decoy Effect, Volume 2: Behavioral Economics and Persuasion in Everyday Decisions preserves the source's Volume 2 sequence of behavioral effects, reader experiments, pricing examples, visual-attention research, storytelling tactics, and online-review analysis. It covers the IKEA effect, promotional mathematics, zero-sum heuristics, envy, idea sequencing, peripheral motion, illusion of
... Read more
Everyday AI for Busy Lives

by Everyday AI Studio ...

Everyday AI for Busy Lives is a practical guide to using ChatGPT without hype, overwhelm, or loss of judgment.Most people don't need "AI mastery."They need relief from the small, endless decisions that drain time and energy at home and at work.This book shows how to use ChatGPT as a drafting engine, not a decision-maker.You'll learn a simple, repeatable method - Draft → Decide → Deliver - that ... Read more

$4.99 USD or Free with Kobo Plus

Everyday AI for Busy Lives is a practical guide to using ChatGPT without hype, overwhelm, or loss of judgment.Most people don't need "AI mastery."They need relief from the small, endless decisions that drain time and energy at home and at work.This book shows how to use ChatGPT as a drafting engine, not a decision-maker.You'll learn a simple, repeatable method - Draft → Decide → Deliver - that
... Read more
La chaîne de valeur de Porter

Identifier la création de valeur

by Xavier Robben, Amicie de Quatrebarbes, 50minutes ...

Series Book 12 - Gestion & Marketing
Un guide pratique et accessible pour comprendre le concept de chaîne de valeurParce qu’organiser, analyser et optimiser les processus de production au sein de votre entreprise mérite toute votre attention, la chaîne de valeur est ce qu’il vous faut ! À l’aide de ce modèle de gestion, proposé par l’économiste Michael Porter, vous distinguerez clairement ce qui crée de la valeur au sein de votre ... Read more

$9.99 USD or Free with Kobo Plus

Un guide pratique et accessible pour comprendre le concept de chaîne de valeurParce qu’organiser, analyser et optimiser les processus de production au sein de votre entreprise mérite toute votre attention, la chaîne de valeur est ce qu’il vous faut ! À l’aide de ce modèle de gestion, proposé par l’économiste Michael Porter, vous distinguerez clairement ce qui crée de la valeur au sein de votre
... Read more
Think Opposite

Using the Domino Effect to Change Your Business, Change the World

by Alison Donaghey ...

A guide to using critical thinking skills for greater success with running your own business.Remember when you thought owning your own business was going to be fun and help you change the world? Then, somewhere along the line, your business became just hard work and wasn't fun at all. You're not alone, and it doesn't have to be that way.Alison Donaghey offers a way to reclaim your business by ... Read more

$1.99 USD or Free with Kobo Plus

A guide to using critical thinking skills for greater success with running your own business.Remember when you thought owning your own business was going to be fun and help you change the world? Then, somewhere along the line, your business became just hard work and wasn't fun at all. You're not alone, and it doesn't have to be that way.Alison Donaghey offers a way to reclaim your business by
... Read more
提升未來：可以、應該、可能、不該，思考升級的四個關鍵詞

Could Should Might Don't: How We Think About the Future

by 尼克‧福斯特, Nick Foster ...

Translated by 史碩怡 ...

Series series FROM
◎ Google X 實驗室一個前衛神秘科技與改變世界的奇想薈萃之地，前設計總監尼克‧佛斯特，真誠分享思考未來的方法。◎教你如何避免落入未來思維四個陷阱的寶貴指南。◎暢談我們如何想像未來，而這樣的想像又是形塑於怎樣的資訊、文化與經驗。◎在充滿變革與不確定的時代，成為你的未來嚮導，打造長遠思維。我們都將活在未來，也都渴望有更好的未來。你想像的未來是什麼模樣？隨著萬物變革的步調不斷加快，我們的「當下」根本都還沒站穩，局勢就猛然轉變且影響深遠，速度遠祖父母那輩對未來的想像。因此，如何清晰且實際地思考未來變得無比重要──然而，我們在這方面仍做得非常糟糕。那麼，我們該如何更嚴謹地思考未來呢？尼克‧佛斯特是極少數畢生致力於思考這個問題的人之一，他在這本書中為我們其他人撰寫了一份寶貴的指南。你或許不熟悉這個名字，但只需稍加搜索... ... Read more

$10.99 USD

◎ Google X 實驗室一個前衛神秘科技與改變世界的奇想薈萃之地，前設計總監尼克‧佛斯特，真誠分享思考未來的方法。◎教你如何避免落入未來思維四個陷阱的寶貴指南。◎暢談我們如何想像未來，而這樣的想像又是形塑於怎樣的資訊、文化與經驗。◎在充滿變革與不確定的時代，成為你的未來嚮導，打造長遠思維。我們都將活在未來，也都渴望有更好的未來。你想像的未來是什麼模樣？隨著萬物變革的步調不斷加快，我們的「當下」根本都還沒站穩，局勢就猛然轉變且影響深遠，速度遠祖父母那輩對未來的想像。因此，如何清晰且實際地思考未來變得無比重要──然而，我們在這方面仍做得非常糟糕。那麼，我們該如何更嚴謹地思考未來呢？尼克‧佛斯特是極少數畢生致力於思考這個問題的人之一，他在這本書中為我們其他人撰寫了一份寶貴的指南。你或許不熟悉這個名字，但只需稍加搜索...
... Read more
MicroStimuli

The New Science of Persuasion

by Biju Dominic ...

Introducing MicroStimuli—nonconscious persuasive stimuli deployed in the final second before action— to activate the brain’s fastest pathways and change behaviour, in mere milliseconds.This book distils leading-edge insights from neuroscience, artificial intelligence, and design into Ethnolab—a novel research method that unravels the nonconscious brain processes and crafts MicroStimuli, precision ... Read more

$4.99 USD

Introducing MicroStimuli—nonconscious persuasive stimuli deployed in the final second before action— to activate the brain’s fastest pathways and change behaviour, in mere milliseconds.This book distils leading-edge insights from neuroscience, artificial intelligence, and design into Ethnolab—a novel research method that unravels the nonconscious brain processes and crafts MicroStimuli, precision
... Read more
Human Hacking

The Subtle Science of Influence and Deception

by Allain Verdugo ...

Unlock the Secrets of Influence Before They're Used Against You.Have you ever felt manipulated? Wondered how con artists succeed? Or wished you could better understand the hidden forces shaping human interaction?Social engineering isn't just hacker jargon; it's a timeless art and science focused on the most complex, exploitable system on earth: the human mind. Forget Hollywood stereotypes; this ... Read more

$7.99 USD or Free with Kobo Plus

Unlock the Secrets of Influence Before They're Used Against You.Have you ever felt manipulated? Wondered how con artists succeed? Or wished you could better understand the hidden forces shaping human interaction?Social engineering isn't just hacker jargon; it's a timeless art and science focused on the most complex, exploitable system on earth: the human mind. Forget Hollywood stereotypes; this
... Read more
Reweaving What Matters

Practical Tools for Workplace Transformation

by Kathy Coffey Solberg ...

"...a thoughtful, compassionate, and remarkably practical guide that will remain relevant long after today's leadership trends have faded."--MIDWEST BOOK REVIEW, Suzie HousleyYou don't need another initiative. You need a way to see clearly.Something isn't working. You know it, even if you can't name it yet. You've tried the trainings, the new systems, the well-meaning fixes-and you're done with ... Read more

$12.39 USD

PRE-ORDER

"...a thoughtful, compassionate, and remarkably practical guide that will remain relevant long after today's leadership trends have faded."--MIDWEST BOOK REVIEW, Suzie HousleyYou don't need another initiative. You need a way to see clearly.Something isn't working. You know it, even if you can't name it yet. You've tried the trainings, the new systems, the well-meaning fixes-and you're done with
... Read more
Digital Transformation in the First Person

Digital Transformation

by Jim Love, Fawn Annan ...

Surviving and thriving in the digital media business in a hypercompetitive era means you have, you are, or you will be undergoing a digital transformation. Set within an iconic publishing brand, this is the kimono-opening story in the first person to describe the 5W's and the H -- Who, What, When, Where, Why and How to win your business and customers back! ... Read more

$16.74 USD or Free with Kobo Plus

Surviving and thriving in the digital media business in a hypercompetitive era means you have, you are, or you will be undergoing a digital transformation. Set within an iconic publishing brand, this is the kimono-opening story in the first person to describe the 5W's and the H -- Who, What, When, Where, Why and How to win your business and customers back!
... Read more
HBR Guide to Executing Your Strategy

by Harvard Business Review ...

Series series HBR Guide
Put your strategy into action.Even the best competitive strategies mean nothing if they aren't executed well. Yet many organizations struggle when they move from defining a strategy to actually applying it. Somehow, all the careful planning falls apart, initiatives fail, and leaders are left wondering how to pick up the pieces.The HBR Guide to Executing Your Strategy is here to help. This book ... Read more

$15.99 USD or Free with Kobo Plus

Put your strategy into action.Even the best competitive strategies mean nothing if they aren't executed well. Yet many organizations struggle when they move from defining a strategy to actually applying it. Somehow, all the careful planning falls apart, initiatives fail, and leaders are left wondering how to pick up the pieces.The HBR Guide to Executing Your Strategy is here to help. This book
... Read more
Broken Business

7 Schritte, um Unternehmenskrisen und Skandale zu managen

by Jose Hernandez ...

Translated by Britta Kremke ...

Facebook, Volkswagen, FIFA, Lehman Bros., Shell, Deutsche Bank, Panama Papers ...Die Nachrichten sind vollgepackt mit Geschichten über Unternehmensskandale, Korruption und Missetaten. Der Bedarf an effektivem Krisenmanagement und Unternehmensführungsstrategien war noch nie so groß wie heute.Warum kommen gute Unternehmen ins Straucheln? Warum passieren Unternehmensskandale so oft? Sind Korruption ... Read more

$21.00 USD

Facebook, Volkswagen, FIFA, Lehman Bros., Shell, Deutsche Bank, Panama Papers ...Die Nachrichten sind vollgepackt mit Geschichten über Unternehmensskandale, Korruption und Missetaten. Der Bedarf an effektivem Krisenmanagement und Unternehmensführungsstrategien war noch nie so groß wie heute.Warum kommen gute Unternehmen ins Straucheln? Warum passieren Unternehmensskandale so oft? Sind Korruption
... Read more
Profit From Your Forecasting Software

A Best Practice Guide for Sales Forecasters

by Paul Goodwin ...

Series series Wiley and SAS Business Series
Go beyond technique to master the difficult judgement calls of forecastingA variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered the statistical theory behind the software’s predictions, and even more advanced “power user” techniques for the software itself—but ... Read more

$30.00 USD

Go beyond technique to master the difficult judgement calls of forecastingA variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered the statistical theory behind the software’s predictions, and even more advanced “power user” techniques for the software itself—but
... Read more

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