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The 10-Second Customer Journey

The CXO’s playbook for growing and retaining customers in a digital world

by Todd Unger ...

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through ... Read more

$8.69 USD or Free with Kobo Plus

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through
... Read more
Data Visualization: a successful design process

by Andy Kirk ...

A comprehensive yet quick guide to the best approaches to designing data visualizations, with real examples and illustrative diagrams. Whatever the desired outcome ensure success by following this expert design process. This book is for anyone who has responsibility for, or is interested in trying to find innovative and effective ways to visually analyze and communicate data. There is no skill, no ... Read more

$18.99 USD or Free with Kobo Plus

A comprehensive yet quick guide to the best approaches to designing data visualizations, with real examples and illustrative diagrams. Whatever the desired outcome ensure success by following this expert design process. This book is for anyone who has responsibility for, or is interested in trying to find innovative and effective ways to visually analyze and communicate data. There is no skill, no
... Read more
Oracle Certified Professional Java SE 8 Programmer Exam 1Z0-809: A Comprehensive OCPJP 8 Certification Guide

A Comprehensive OCPJP 8 Certification Guide

by Hari Kiran Kumar, Tushar Sharma, SG Ganesh ...

Series series Professional and Applied Computing (R0)
This book is a comprehensive, step-by-step and one-stop guide for the Java SE 8 Programmer II exam (IZ0-809). Salient features of this book include: 100% coverage of the exam topics, a full-length mock exam, practice exam questions, exam notes and tips.Oracle Certified Professional Java SE 8 Programmer II Guide (Exam IZ0-809) is a comprehensive guide for the OCPJP 8 exam.The book starts by ... Read more

$71.99 USD

This book is a comprehensive, step-by-step and one-stop guide for the Java SE 8 Programmer II exam (IZ0-809). Salient features of this book include: 100% coverage of the exam topics, a full-length mock exam, practice exam questions, exam notes and tips.Oracle Certified Professional Java SE 8 Programmer II Guide (Exam IZ0-809) is a comprehensive guide for the OCPJP 8 exam.The book starts by
... Read more
Learn LLVM 12

A beginner's guide to learning LLVM compiler tools and core libraries with C++

by Kai Nacke ...

Learn how to build and use all parts of real-world compilers, including the frontend, optimization pipeline, and a new backend by leveraging the power of LLVM core librariesKey FeaturesGet to grips with effectively using LLVM libraries step-by-stepUnderstand LLVM compiler high-level design and apply the same principles to your own compilerUse compiler-based tools to improve the quality of code in ... Read more

$41.99 USD or Free with Kobo Plus

Learn how to build and use all parts of real-world compilers, including the frontend, optimization pipeline, and a new backend by leveraging the power of LLVM core librariesKey FeaturesGet to grips with effectively using LLVM libraries step-by-stepUnderstand LLVM compiler high-level design and apply the same principles to your own compilerUse compiler-based tools to improve the quality of code in
... Read more
Mastering Oracle SQL

Putting Oracle SQL to Work

by Sanjay Mishra, Alan Beaulieu ...

The vast majority of Oracle SQL books discuss some syntax, provide the barest rudiments of using Oracle SQL, and perhaps include a few simple examples. It might be enough to pass a survey course, or give you some buzz words to drop in conversation with real Oracle DBAs. But if you use Oracle SQL on a regular basis, you want much more. You want to access the full power of SQL to write queries in an ... Read more

$23.09 USD

The vast majority of Oracle SQL books discuss some syntax, provide the barest rudiments of using Oracle SQL, and perhaps include a few simple examples. It might be enough to pass a survey course, or give you some buzz words to drop in conversation with real Oracle DBAs. But if you use Oracle SQL on a regular basis, you want much more. You want to access the full power of SQL to write queries in an
... Read more
OS X Mavericks: The Missing Manual

by David Pogue ...

What do you get when you cross a Mac with an iPad? OS X 10.9 Mavericks. Its 200 new features include Mac versions of iPad goodies like Maps, iBooks, and iTunes Radio—but not a single page of instructions. Fortunately, David Pogue is back, with the expertise and humor that have made this the #1 bestselling Mac book for over 11 years straight.The important stuff you need to know:Big-ticket changes. ... Read more

$24.49 USD

What do you get when you cross a Mac with an iPad? OS X 10.9 Mavericks. Its 200 new features include Mac versions of iPad goodies like Maps, iBooks, and iTunes Radio—but not a single page of instructions. Fortunately, David Pogue is back, with the expertise and humor that have made this the #1 bestselling Mac book for over 11 years straight.The important stuff you need to know:Big-ticket changes.
... Read more
Beginning COBOL for Programmers

by Michael Coughlan ...

Series series Professional and Applied Computing (R0)
Beginning COBOL for Programmers is a comprehensive, sophisticated tutorial and modular skills reference on the COBOL programming language for established programmers. This book is for you if you are a developer who would like to—or must—add COBOL to your repertoire. Perhaps you recognize the opportunities presented by the current COBOL skills crisis, or are working in a mission critical enterprise ... Read more

$80.99 USD

Beginning COBOL for Programmers is a comprehensive, sophisticated tutorial and modular skills reference on the COBOL programming language for established programmers. This book is for you if you are a developer who would like to—or must—add COBOL to your repertoire. Perhaps you recognize the opportunities presented by the current COBOL skills crisis, or are working in a mission critical enterprise
... Read more
Redis Cookbook

Practical Techniques for Fast Data Manipulation

by Tiago Macedo, Fred Oliveira ...

Two years since its initial release, Redis already has an impressive list of adopters, including Engine Yard, GitHub, Craigslist, and Digg. This open source data structure server is built for speed and flexibility, making it ideal for many applications. If you're using Redis, or considering it, this concise cookbook provides recipes for a variety of issues you're likely to face.Each recipe solves ... Read more

$12.99 USD

Two years since its initial release, Redis already has an impressive list of adopters, including Engine Yard, GitHub, Craigslist, and Digg. This open source data structure server is built for speed and flexibility, making it ideal for many applications. If you're using Redis, or considering it, this concise cookbook provides recipes for a variety of issues you're likely to face.Each recipe solves
... Read more
Access Database Design & Programming

Creating Programmable Database Applications with Access 97, 2000, 2002 & 2003

by Steven Roman, PhD ...

Access Database Design & Programming takes you behind the details of the Access interface, focusing on the general knowledge necessary for Access power users or developers to create effective database applications. When using software products with graphical interfaces, we frequently focus so much on the interface that we forget about the general concepts that allow us to understand and use the ... Read more

$23.99 USD

Access Database Design & Programming takes you behind the details of the Access interface, focusing on the general knowledge necessary for Access power users or developers to create effective database applications. When using software products with graphical interfaces, we frequently focus so much on the interface that we forget about the general concepts that allow us to understand and use the
... Read more
Designing Agentive Technology

AI That Works for People

by Christopher Noessel ...

Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. Designing Agentive Technology provides both a conceptual grounding and practical advice to unlock agentive ... Read more

$30.99 USD

Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. Designing Agentive Technology provides both a conceptual grounding and practical advice to unlock agentive
... Read more
SQL in a Nutshell

A Desktop Quick Reference

by Kevin Kline, Regina O. Obe, Leo S. Hsu ...

For programmers, analysts, and database administrators, this Nutshell guide is the essential reference for the SQL language used in today's most popular database products. This new fourth edition clearly documents SQL commands according to the latest ANSI/ISO standard and details how those commands are implemented in Microsoft SQL Server 2019 and Oracle 19c, as well as in the MySQL 8, MariaDB 10.5 ... Read more

$48.99 USD

For programmers, analysts, and database administrators, this Nutshell guide is the essential reference for the SQL language used in today's most popular database products. This new fourth edition clearly documents SQL commands according to the latest ANSI/ISO standard and details how those commands are implemented in Microsoft SQL Server 2019 and Oracle 19c, as well as in the MySQL 8, MariaDB 10.5
... Read more
Designing the Search Experience

The Information Architecture of Discovery

by Tony Russell-Rose, Tyler Tate ...

Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, designers must understand both the art and science of search.In Designing the Search Experience, authors Tony Russell-Rose and Tyler Tate weave together the theories of information seeking with the practice of ... Read more

$35.99 USD

Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, designers must understand both the art and science of search.In Designing the Search Experience, authors Tony Russell-Rose and Tyler Tate weave together the theories of information seeking with the practice of
... Read more
Vector Databases

A Practical Introduction

by Nitin Borwankar ...

The AI revolution is here, and at its core lies a game-changing technology that most developers haven’t fully explored: vector databases. From powering semantic search to enabling large language models (LLMs) and generative AI, vector databases are reshaping how we build applications with unstructured data like text, images, and audio. But how do you go from curious to capable with this vital ... Read more

$43.99 USD

The AI revolution is here, and at its core lies a game-changing technology that most developers haven’t fully explored: vector databases. From powering semantic search to enabling large language models (LLMs) and generative AI, vector databases are reshaping how we build applications with unstructured data like text, images, and audio. But how do you go from curious to capable with this vital
... Read more
Programming Languages and Systems

28th European Symposium on Programming, ESOP 2019, Held as Part of the European Joint Conferences on Theory and Practice of Software, ETAPS 2019, Prague, Czech Republic, April 6–11, 2019, Proceedings

Edited by Luís Caires ...

Series series Springer Nature Proceedings Computer Science
This open access book constitutes the proceedings of the 28th European Symposium on Programming, ESOP 2019, which took place in Prague, Czech Republic, in April 2019, held as Part of the European Joint Conferences on Theory and Practice of Software, ETAPS 2019. ... Read more

Free

This open access book constitutes the proceedings of the 28th European Symposium on Programming, ESOP 2019, which took place in Prague, Czech Republic, in April 2019, held as Part of the European Joint Conferences on Theory and Practice of Software, ETAPS 2019.
... Read more
Design Sprint

A Practical Guidebook for Building Great Digital Products

by Richard Banfield, C. Todd Lombardo, Trace Wax ...

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your ... Read more

$28.99 USD

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your
... Read more
Semantic Web for the Working Ontologist

Effective Modeling for Linked Data, RDFS, and OWL

by James Hendler, Fabien Gandon, Dean Allemang ...

Series series ACM Books
Enterprises have made amazing advances by taking advantage of data about their business to provide predictions and understanding of their customers, markets, and products. But as the world of business becomes more interconnected and global, enterprise data is no long a monolith; it is just a part of a vast web of data. Managing data on a world-wide scale is a key capability for any business today ... Read more

$43.99 USD

Enterprises have made amazing advances by taking advantage of data about their business to provide predictions and understanding of their customers, markets, and products. But as the world of business becomes more interconnected and global, enterprise data is no long a monolith; it is just a part of a vast web of data. Managing data on a world-wide scale is a key capability for any business today
... Read more
Security and Usability

Designing Secure Systems that People Can Use

by Lorrie Faith Cranor, Simson Garfinkel ...

Human factors and usability issues have traditionally played a limited role in security research and secure systems development. Security experts have largely ignored usability issues--both because they often failed to recognize the importance of human factors and because they lacked the expertise to address them.But there is a growing recognition that today's security problems can be solved only ... Read more

$28.99 USD

Human factors and usability issues have traditionally played a limited role in security research and secure systems development. Security experts have largely ignored usability issues--both because they often failed to recognize the importance of human factors and because they lacked the expertise to address them.But there is a growing recognition that today's security problems can be solved only
... Read more
Introducing Markdown and Pandoc

Using Markup Language and Document Converter

by Thomas Mailund ...

Series series Professional and Applied Computing (R0)
Discover how to write manuscripts in Markdown and translate them with Pandoc into different output formats. You’ll use Markdown to annotate text formatting information with a strong focus on semantic information: you can annotate your text with information about where chapters and sections start, but not how chapter and heading captions should be formatted. As a result, you’ll decouple the ... Read more

$49.99 USD

Discover how to write manuscripts in Markdown and translate them with Pandoc into different output formats. You’ll use Markdown to annotate text formatting information with a strong focus on semantic information: you can annotate your text with information about where chapters and sections start, but not how chapter and heading captions should be formatted. As a result, you’ll decouple the
... Read more
Learning TensorFlow

A Guide to Building Deep Learning Systems

by Tom Hope, Yehezkel S. Resheff, Itay Lieder ...

Roughly inspired by the human brain, deep neural networks trained with large amounts of data can solve complex tasks with unprecedented accuracy. This practical book provides an end-to-end guide to TensorFlow, the leading open source software library that helps you build and train neural networks for computer vision, natural language processing (NLP), speech recognition, and general predictive ... Read more

$36.79 USD

Roughly inspired by the human brain, deep neural networks trained with large amounts of data can solve complex tasks with unprecedented accuracy. This practical book provides an end-to-end guide to TensorFlow, the leading open source software library that helps you build and train neural networks for computer vision, natural language processing (NLP), speech recognition, and general predictive
... Read more
Data Management at Scale

Modern Data Architecture with Data Mesh and Data Fabric

by Piethein Strengholt ...

As data management continues to evolve rapidly, managing all of your data in a central place, such as a data warehouse, is no longer scalable. Today's world is about quickly turning data into value. This requires a paradigm shift in the way we federate responsibilities, manage data, and make it available to others. With this practical book, you'll learn how to design a next-gen data architecture ... Read more

$43.99 USD

As data management continues to evolve rapidly, managing all of your data in a central place, such as a data warehouse, is no longer scalable. Today's world is about quickly turning data into value. This requires a paradigm shift in the way we federate responsibilities, manage data, and make it available to others. With this practical book, you'll learn how to design a next-gen data architecture
... Read more
Building Knowledge Graphs

A Practitioner's Guide

by Jesus Barrasa, Jim Webber ...

Incredibly useful, knowledge graphs help organizations keep track of medical research, cybersecurity threat intelligence, GDPR compliance, web user engagement, and much more. They do so by storing interlinked descriptions of entities—objects, events, situations, or abstract concepts—and encoding the underlying information. How do you create a knowledge graph? And how do you move it from theory ... Read more

$55.99 USD

Incredibly useful, knowledge graphs help organizations keep track of medical research, cybersecurity threat intelligence, GDPR compliance, web user engagement, and much more. They do so by storing interlinked descriptions of entities—objects, events, situations, or abstract concepts—and encoding the underlying information. How do you create a knowledge graph? And how do you move it from theory
... Read more
Essentials of Compilation

An Incremental Approach in Racket

by Jeremy G. Siek ...

A hands-on approach to understanding and building compilers.Compilers are notoriously some of the most difficult programs to teach and understand. Most books about compilers dedicate one chapter to each progressive stage, a structure that hides how language features motivate design choices. By contrast, this innovative textbook provides an incremental approach that allows students to write every ... Read more

$30.99 USD

A hands-on approach to understanding and building compilers.Compilers are notoriously some of the most difficult programs to teach and understand. Most books about compilers dedicate one chapter to each progressive stage, a structure that hides how language features motivate design choices. By contrast, this innovative textbook provides an incremental approach that allows students to write every
... Read more
Photographic Rendering with VRay for SketchUp

by Brian Bradley ...

This book is filled with examples explaining the theoretical concepts behind them. Filled with ample screenshots, diagrams, and final rendered images, this book will help readers develop an understanding of photographic rendering with V-Ray. If you are a SketchUp user who would love to turn your favourite modelling application into a 'virtual photography studio', then this book has been designed ... Read more

$27.99 USD or Free with Kobo Plus

This book is filled with examples explaining the theoretical concepts behind them. Filled with ample screenshots, diagrams, and final rendered images, this book will help readers develop an understanding of photographic rendering with V-Ray. If you are a SketchUp user who would love to turn your favourite modelling application into a 'virtual photography studio', then this book has been designed
... Read more
Outnumbered

From Facebook and Google to Fake News and Filter-bubbles – The Algorithms That Control Our Lives

by David Sumpter ...

'Fascinating' - Financial TimesAlgorithms are running our society, and as the Cambridge Analytica story has revealed, we don't really know what they are up to.Our increasing reliance on technology and the internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we ... Read more

$15.99 USD

'Fascinating' - Financial TimesAlgorithms are running our society, and as the Cambridge Analytica story has revealed, we don't really know what they are up to.Our increasing reliance on technology and the internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we
... Read more

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