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Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied ... Read more

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Owen Winthrop, the profligate son of a New England business tycoon, has offended the town's morals one last time. His father disowns him and sends him into exile with a sizable amount of money he can waste or use to make a life for himself. He comes to California where he discovers a small fishing village with an abundant harvest of sardines. The fishermen make very little money off the catch, ... Read more

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Owen Winthrop, the profligate son of a New England business tycoon, has offended the town's morals one last time. His father disowns him and sends him into exile with a sizable amount of money he can waste or use to make a life for himself. He comes to California where he discovers a small fishing village with an abundant harvest of sardines. The fishermen make very little money off the catch,
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