Toma de decisiones y solución de problemas en Gestión y liderazgo & Negocios y finanzas eBooks

MBA in a Box

Practical Ideas from the Best Brains in Business

de Joel Kurtzman, Glenn Rifkind, Victoria Griffith ...

The best minds in business—at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For ... Leer más

$15.99 USD

The best minds in business—at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For
... Leer más
Mindfulness and Money

The Buddhist Path of Abundance

de Dominic J. Houlder, Kulananda Houlder ...

From two leading instructors in business and Buddhism comes a fresh approach to making peace with your finances and creating true abundance.It may seem contradictory that Buddhist teachers Kulananda and Dominic Houlder have also been highly successful in the business arena, but they have learned that Buddhist teachings do not require a life of poverty, and can indeed go hand-in-hand with wealth ... Leer más

Antes $7.99 USD Ahora $4.99 USD

From two leading instructors in business and Buddhism comes a fresh approach to making peace with your finances and creating true abundance.It may seem contradictory that Buddhist teachers Kulananda and Dominic Houlder have also been highly successful in the business arena, but they have learned that Buddhist teachings do not require a life of poverty, and can indeed go hand-in-hand with wealth
... Leer más
The Best Secrets of Great Small Businesses

Creative, Innovative and Cost-Saving Ideas from Great Business Minds

de Ray Silverstein ...

Do you have a problem you've never faced before? Are you looking for an idea that will be your next big breakthrough? You are not alone. Every day, thousands of entrepreneurs are creating innovative solutions to business problems. The best of the best are here, in one of the most useful business guides to date.The Best Secrets of Great Small Businesses is the ultimate entrepreneurial guidebook. It ... Leer más

$11.99 USD

Do you have a problem you've never faced before? Are you looking for an idea that will be your next big breakthrough? You are not alone. Every day, thousands of entrepreneurs are creating innovative solutions to business problems. The best of the best are here, in one of the most useful business guides to date.The Best Secrets of Great Small Businesses is the ultimate entrepreneurial guidebook. It
... Leer más
Producing Prosperity

Why America Needs a Manufacturing Renaissance

de Gary P. Pisano, Willy C. Shih ...

Manufacturing’s central role in global innovationCompanies compete on the decisions they make. For years-even decades-in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the ... Leer más

$19.99 USD o gratis con Kobo Plus

Manufacturing’s central role in global innovationCompanies compete on the decisions they make. For years-even decades-in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the
... Leer más
I Wish I'd Known That Earlier in My Career

The Power of Positive Workplace Politics

de Jane Horan ...

The must-read guide to understanding corporate politics in order to get aheadDesigned to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teach the essentials of organizational dynamics, power networks, and the decision-making processes and dilemmas involved in business. Examining corporate ... Leer más

$12.00 USD

The must-read guide to understanding corporate politics in order to get aheadDesigned to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teach the essentials of organizational dynamics, power networks, and the decision-making processes and dilemmas involved in business. Examining corporate
... Leer más
直覺陷阱2：認知非理性消費偏好，避免成為聰明的傻瓜

de 高登第 ...

定錨效應、稀缺性效應、選擇超荷效應、損失厭惡效應、心理帳戶效應、單純曝光效應……12個常見的消費認知偏誤效應，提供一看就懂的消費、行銷心理學！你老是被直覺誤導了嗎？人的直覺往往充滿陷阱。直覺下的認知偏誤，會使消費者作出錯誤判斷、衝動消費，這往往不是最利於自己的選擇。繼上一本談論大眾心理學的《直覺陷阱：擺脫認知偏誤，擁有理性又感性的30個超強心理素質》之後，本書以消費心理為主題，提出12個常見的消費心理效應，以消費者為出發點，解析消費者的想法，使其輕鬆避免消費場景中常遇見之直覺陷阱。除此之外，企業與廠商除了全力行銷自己的產品，也需要了解消費者的心態、動機、偏好和決策過程，才能調整並創新策略，獲得競爭優勢。這就是企業與消費者共同的雙贏。．我們作出決定時往往過度依賴我們所收到的第一筆資訊以作出判斷的傾向，這是一種認知偏誤，叫作「定錨效應」。如果產品一開始以較高的價格販賣，之後打折促銷 ... Leer más

$8.99 USD

定錨效應、稀缺性效應、選擇超荷效應、損失厭惡效應、心理帳戶效應、單純曝光效應……12個常見的消費認知偏誤效應，提供一看就懂的消費、行銷心理學！你老是被直覺誤導了嗎？人的直覺往往充滿陷阱。直覺下的認知偏誤，會使消費者作出錯誤判斷、衝動消費，這往往不是最利於自己的選擇。繼上一本談論大眾心理學的《直覺陷阱：擺脫認知偏誤，擁有理性又感性的30個超強心理素質》之後，本書以消費心理為主題，提出12個常見的消費心理效應，以消費者為出發點，解析消費者的想法，使其輕鬆避免消費場景中常遇見之直覺陷阱。除此之外，企業與廠商除了全力行銷自己的產品，也需要了解消費者的心態、動機、偏好和決策過程，才能調整並創新策略，獲得競爭優勢。這就是企業與消費者共同的雙贏。．我們作出決定時往往過度依賴我們所收到的第一筆資訊以作出判斷的傾向，這是一種認知偏誤，叫作「定錨效應」。如果產品一開始以較高的價格販賣，之後打折促銷
... Leer más
The CEO Test

Master the Challenges That Make or Break All Leaders

de Adam Bryant, Kevin Sharer ...

Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership categoryAre you ready to lead? Will you pass the test?Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a ... Leer más

$21.99 USD o gratis con Kobo Plus

Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership categoryAre you ready to lead? Will you pass the test?Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a
... Leer más
Business Continuity Management

Building an Effective Incident Management Plan

de Michael Blyth ...

PRAISE FOR Business Continuity ManagementFew businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while ... Leer más

$45.00 USD

PRAISE FOR Business Continuity ManagementFew businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while
... Leer más
Influence and Persuasion (HBR Emotional Intelligence Series)

de Harvard Business Review, Nick Morgan, Robert B. Cialdini, Linda A. Hill, Nancy Duarte ...

Series series HBR Emotional Intelligence Series
Changing hearts is an important part of changing minds.Research shows that appealing to human emotion can help you make your case and build your authority as a leader.This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.This volume includes the work of ... Leer más

$14.99 USD o gratis con Kobo Plus

Changing hearts is an important part of changing minds.Research shows that appealing to human emotion can help you make your case and build your authority as a leader.This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.This volume includes the work of
... Leer más
Snapshots of the Mind

de Gary A. Klein ...

How people make decisions, size up situations, spot anomalies, and anticipate problems in real-world settings.Gary Klein, author of the bestselling Sources of Power, is the cognitive psychologist who discovered how people actually make decisions, particularly under time pressure and uncertainty. In Snapshots of the Mind, he offers a set of short essays—“snapshots” of different aspects of cognitive ... Leer más

$21.99 USD

How people make decisions, size up situations, spot anomalies, and anticipate problems in real-world settings.Gary Klein, author of the bestselling Sources of Power, is the cognitive psychologist who discovered how people actually make decisions, particularly under time pressure and uncertainty. In Snapshots of the Mind, he offers a set of short essays—“snapshots” of different aspects of cognitive
... Leer más
懷疑思考：認識偏誤，駕馭資訊與情緒，破框進階，提升你的核心競爭力

de 岡佐紀子, おか‧さきこ ...

Traducido por 謝敏怡 ...

Series series 財經商管
充滿不確定性的VUCA時代，AI科技高速發展，資訊爆量、認知操弄掌握「懷疑思考」的能力，避免假資訊、偏誤與成見，看見選擇、突破現狀，發掘創見與新機會AI科技高速發展，資訊爆量、可快速取得，人人都有話語權。「先查再思考」的習慣，導致我們的思考能力鈍化。在瞬息萬變、充滿不確定性的VUCA時代，過去的準則未必有效，價值觀愈來愈多元，逆思維變成新常規，「懷疑思考」是你應培養的能力。本書作者岡佐紀子是問題解決顧問、卡內基訓練講師，擁有20年以上的講師經驗。年間研習、演講活動超過200場，活潑風趣、高參與度的課程設計，獲得日本數萬名以上的學員極高的評價。科技發展導致社會變遷，市場和日常生活也正在快速發生變化，舊有的機會持續消失，但是新的可能性也不斷出現。不論你學什麼、做什麼，「懷疑思考」都能夠幫助你探索不同觀點，把原先的「做不到」變成「做得到」。透過本書，一次濃縮學習：• 「懷疑思考」的三種基本思考法 ... Leer más

$9.99 USD

充滿不確定性的VUCA時代，AI科技高速發展，資訊爆量、認知操弄掌握「懷疑思考」的能力，避免假資訊、偏誤與成見，看見選擇、突破現狀，發掘創見與新機會AI科技高速發展，資訊爆量、可快速取得，人人都有話語權。「先查再思考」的習慣，導致我們的思考能力鈍化。在瞬息萬變、充滿不確定性的VUCA時代，過去的準則未必有效，價值觀愈來愈多元，逆思維變成新常規，「懷疑思考」是你應培養的能力。本書作者岡佐紀子是問題解決顧問、卡內基訓練講師，擁有20年以上的講師經驗。年間研習、演講活動超過200場，活潑風趣、高參與度的課程設計，獲得日本數萬名以上的學員極高的評價。科技發展導致社會變遷，市場和日常生活也正在快速發生變化，舊有的機會持續消失，但是新的可能性也不斷出現。不論你學什麼、做什麼，「懷疑思考」都能夠幫助你探索不同觀點，把原先的「做不到」變成「做得到」。透過本書，一次濃縮學習：• 「懷疑思考」的三種基本思考法
... Leer más
Hunch

Turn Your Everyday Insights Into The Next Big Thing

de Bernadette Jiwa ...

Where will your next big idea come from?Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go.In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize ... Leer más

$12.99 USD

Where will your next big idea come from?Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go.In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize
... Leer más
為什麼我們會被騙？：破解金錢騙局、假新聞、政治謊言背後的詐騙機制

Nobody's Fool: Why We Get Taken In and What We Can Do about It

de 丹尼爾．西蒙斯, Daniel Simons, 克里斯．查布利斯, Christopher Chabris ...

Traducido por 龐元媛 ...

Series series 財經企管
詐騙常在你的「信以為真」《為什麼你沒看見大猩猩？》作者新作揭發騙局背後的心理操弄人人偶爾都會被騙。──前美國國防部長馬提斯騙子就是騙騙騙，一直騙。──創作歌手泰勒絲謊言飛奔於前，真相只能蹣跚著追趕在後。等人們恍然大悟，卻是為時已晚。鬧劇已成過去，謊言已然奏效。──《格列佛遊記》作者斯威夫特「在騙子、冒牌專家、陰謀論傳播者橫行的時代，本書是投資人、消費者、一般民眾必備的生存指南。」──亨利克（Diana B. Henriques）即使是最聰明的人，難免也有被騙的時候，從銀行帳戶被詐騙一空、政治人物謊言連篇、假新聞、各式不實廣告，到論文造假……等，騙子耍的花招、編造的劇本之所以奏效，是因為利用我們的「四大認知習慣」。這些習慣是生活思考捷徑，有時也會帶我們走向死巷：1.專注：只專注眼前的資訊，忽略你沒看見的資訊<... ... Leer más

$11.99 USD

詐騙常在你的「信以為真」《為什麼你沒看見大猩猩？》作者新作揭發騙局背後的心理操弄人人偶爾都會被騙。──前美國國防部長馬提斯騙子就是騙騙騙，一直騙。──創作歌手泰勒絲謊言飛奔於前，真相只能蹣跚著追趕在後。等人們恍然大悟，卻是為時已晚。鬧劇已成過去，謊言已然奏效。──《格列佛遊記》作者斯威夫特「在騙子、冒牌專家、陰謀論傳播者橫行的時代，本書是投資人、消費者、一般民眾必備的生存指南。」──亨利克（Diana B. Henriques）即使是最聰明的人，難免也有被騙的時候，從銀行帳戶被詐騙一空、政治人物謊言連篇、假新聞、各式不實廣告，到論文造假……等，騙子耍的花招、編造的劇本之所以奏效，是因為利用我們的「四大認知習慣」。這些習慣是生活思考捷徑，有時也會帶我們走向死巷：1.專注：只專注眼前的資訊，忽略你沒看見的資訊<...
... Leer más
Negotiating the Impossible, Second Edition

How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)

de Deepak Malhotra ...

**Award-winning professor from Harvard Business School offers a new and improved edition of his guide to navigating negotiation deadlock, while offering practical advice and stories of success.Updated with 20% new material, including a brand-new chapter and discussion guide.**Harvard professor and negotiation adviser Deepak Malhotra shows how to defuse even the most potentially explosive ... Leer más

$17.99 USD

**Award-winning professor from Harvard Business School offers a new and improved edition of his guide to navigating negotiation deadlock, while offering practical advice and stories of success.Updated with 20% new material, including a brand-new chapter and discussion guide.**Harvard professor and negotiation adviser Deepak Malhotra shows how to defuse even the most potentially explosive
... Leer más
Intuition

How to Develop it and Use it in Everyday Life

de Dr Cate Howell, OAM, CSM, CF ...

Series Libro 7 - Empower
Intuition is something most people would have experienced at one time or another; it’s that gut-feeling or ‘sixth sense’. It’s instinctive by nature, independent of rational analysis or deductive thinking. But can we actively develop our intuition and learn how to better utilise it? Author Dr Cate Howell believes we can, and sets about to empower us to use intuition in everyday life. Intuition is ... Leer más

$8.99 USD

Intuition is something most people would have experienced at one time or another; it’s that gut-feeling or ‘sixth sense’. It’s instinctive by nature, independent of rational analysis or deductive thinking. But can we actively develop our intuition and learn how to better utilise it? Author Dr Cate Howell believes we can, and sets about to empower us to use intuition in everyday life. Intuition is
... Leer más
Frame It Again

New Tools for Rational Decision-Making

de José Luis Bermúdez ...

Framing effects are everywhere. An estate tax looks very different to a death tax. Gun safety seems to be one thing and gun control another. Yet, the consensus from decision theorists, finance professionals, psychologists, and economists is that frame-dependence is completely irrational. This book challenges that view. Some of the toughest decisions we face are just clashes between different ... Leer más

$22.99 USD

Framing effects are everywhere. An estate tax looks very different to a death tax. Gun safety seems to be one thing and gun control another. Yet, the consensus from decision theorists, finance professionals, psychologists, and economists is that frame-dependence is completely irrational. This book challenges that view. Some of the toughest decisions we face are just clashes between different
... Leer más
IT Governance

How Top Performers Manage IT Decision Rights for Superior Results

de Peter Weill, Jeanne W. Ross ...

Firms with superior IT governance have more than 25% higher profits than firms with poor governance given the same strategic objectives. These top performers have custom designed IT governance for their strategies. Just as corporate governance aims to ensure quality decisions about all corporate assets, IT governance links IT decisions with company objectives and monitors performance and ... Leer más

$28.99 USD o gratis con Kobo Plus

Firms with superior IT governance have more than 25% higher profits than firms with poor governance given the same strategic objectives. These top performers have custom designed IT governance for their strategies. Just as corporate governance aims to ensure quality decisions about all corporate assets, IT governance links IT decisions with company objectives and monitors performance and
... Leer más
Facilitating Rapid Process Improvement Workshops

The Self-Study Guide for Lean Leaders

de Sheilah O'Brien ...

This is a self-study guide for facilitators of rapid process improvement workshops that helps anyone who feels like they aren’t truly gaining the full results of improvement initiatives and kaizen events. They know they can do better, but don’t know how. The author, an experienced facilitator in government and nonprofits, speaks to the facilitator through coaching notes and actual workshop ... Leer más

$65.99 USD

This is a self-study guide for facilitators of rapid process improvement workshops that helps anyone who feels like they aren’t truly gaining the full results of improvement initiatives and kaizen events. They know they can do better, but don’t know how. The author, an experienced facilitator in government and nonprofits, speaks to the facilitator through coaching notes and actual workshop
... Leer más
'Bluer than Indigo' Leadership: The Journey of Becoming a Truly Remarkable Leader

de Jonathan H. Westover, PhD ...

AWARD-WINNING #1 BEST SELLING AUTHOR Jonathan H. Westover, PhD is the # 1 ranked HR, Innovation, and Future of Work Global Thought Leader & Influencer (Thinkers360) and ranked in the Top 30 in Management and Organizational Culture (Global Gurus).Early in my adult life, I learned about an Asian proverb that translates as 'Bluer than Indigo.' If you think about the color indigo, it is a brilliant, ... Leer más

$9.98 USD o gratis con Kobo Plus

AWARD-WINNING #1 BEST SELLING AUTHOR Jonathan H. Westover, PhD is the # 1 ranked HR, Innovation, and Future of Work Global Thought Leader & Influencer (Thinkers360) and ranked in the Top 30 in Management and Organizational Culture (Global Gurus).Early in my adult life, I learned about an Asian proverb that translates as 'Bluer than Indigo.' If you think about the color indigo, it is a brilliant,
... Leer más
Stop Being Reasonable

How We Really Change Our Minds

de Eleanor Gordon-Smith ...

A thought-provoking exploration of how people really change their minds, and how persuasion is possible.In Stop Being Reasonable, Eleanor Gordon-Smith weaves a narrative that illustrates the limits of human reason.Here, she tells the stories of people who have radically altered their beliefs--from the woman who had to reckon with her husband's terrible secret to the man who finally left the cult ... Leer más

$14.99 USD

A thought-provoking exploration of how people really change their minds, and how persuasion is possible.In Stop Being Reasonable, Eleanor Gordon-Smith weaves a narrative that illustrates the limits of human reason.Here, she tells the stories of people who have radically altered their beliefs--from the woman who had to reckon with her husband's terrible secret to the man who finally left the cult
... Leer más
Clearer Than You Think: How to Use Mental Models to Cut Through Noise, Avoid Bad Judgments, and Make Complex Problems Simple

How to Use Mental Models to Cut Through Noise, Avoid Bad Judgments, and Make Complex Problems Simple

de Julian H. Mercer ...

What if the real edge in life and work isn't having more information-but thinking better with what you already have?In a world flooded with noise, complexity, and pressure to decide fast, most people fall back on habit, intuition, or overwhelm. But what if you could use a handful of powerful frameworks to cut through confusion, simplify complex problems, and make decisions with confidence? This ... Leer más

$16.99 USD

What if the real edge in life and work isn't having more information-but thinking better with what you already have?In a world flooded with noise, complexity, and pressure to decide fast, most people fall back on habit, intuition, or overwhelm. But what if you could use a handful of powerful frameworks to cut through confusion, simplify complex problems, and make decisions with confidence? This
... Leer más
Cómo las personas exitosas ganan

Convierta cada revés en un paso adelante

de John C. Maxwell ...

Series series Successful People
El autor de éxitos número uno del New York Times, John C. Maxwell, le enseñará cómo convertir cada pérdida en una experiencia ganadora.Nadie gana siempre. Pero cualquier contratiempo, ya sea profesional o personal, puede llegar a ser un paso adelante cuando se tiene los recursos adecuados para convertir una pérdida en una ganancia. Maxwell le ofrece una hoja de ruta ganadora donde examina los once ... Leer más

$7.99 USD

El autor de éxitos número uno del New York Times, John C. Maxwell, le enseñará cómo convertir cada pérdida en una experiencia ganadora.Nadie gana siempre. Pero cualquier contratiempo, ya sea profesional o personal, puede llegar a ser un paso adelante cuando se tiene los recursos adecuados para convertir una pérdida en una ganancia. Maxwell le ofrece una hoja de ruta ganadora donde examina los once
... Leer más
Beyond The Avatar

de Panagiotis Kyriakopoulos ...

Beyond The Avatar redefines communication in sales, marketing, and leadership by introducing DISC 2.0, a modern personality analysis model that responds to the digital demands of businesses.Most sales techniques are based on outdated communication models designed for a world where transactions were conducted face-to-face or over the phone. Today, the majority of business interactions take place ... Leer más

Gratis

Beyond The Avatar redefines communication in sales, marketing, and leadership by introducing DISC 2.0, a modern personality analysis model that responds to the digital demands of businesses.Most sales techniques are based on outdated communication models designed for a world where transactions were conducted face-to-face or over the phone. Today, the majority of business interactions take place
... Leer más
Turnaround Revelations - Stop Surviving, Start Thriving - Alternative Approaches to Transforming Your Business NOW

Practical MBA, #1

de Jay David ...

Series Libro 1 - Practical MBA
***Review - "Turnaround Revelations takes complex operational concepts and makes them practical, memorable, and surprisingly engaging. It has the same rare quality found in books like Good to Great with clear thinking, practical frameworks, and lessons that hold up over time.***"Most companies don't fail overnight. They fail slowly all while leadership insists everything is fine.In Turnaround ... Leer más

$4.99 USD

***Review - "Turnaround Revelations takes complex operational concepts and makes them practical, memorable, and surprisingly engaging. It has the same rare quality found in books like Good to Great with clear thinking, practical frameworks, and lessons that hold up over time.***"Most companies don't fail overnight. They fail slowly all while leadership insists everything is fine.In Turnaround
... Leer más

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