Ventas en Marketing y ventas & Negocios y finanzas eBooks

Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

de Donald Miller ...

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Leer más

Antes $14.99 USD Ahora $7.99 USD

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for
... Leer más
The New Power Base Selling

Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

de Jim Holden, Ryan Kubacki ...

An updated and revised version of the business classic Power Base SellingPower Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in ... Leer más

$17.00 USD

An updated and revised version of the business classic Power Base SellingPower Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in
... Leer más
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

de Alexander Hormozi ...

Series Libro 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Leer más

$14.99 USD o gratis con Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Leer más
Deliver

Why Some Leaders Get Results And Most Don't

de Russ Hill, Jared Jones, Tanner Corbridge ...

Managers are profoundly confused. The leadership training they've received is a huge part of the problem. This book clears the confusion."Learn how to build trust. No, first uncover your 'why.' Wait, actually, you need to learn how to have hard conversations. Or maybe just be inclusive and see if that works."Managers are dizzy from the mixed messages about what defines effective leadership. The ... Leer más

$9.99 USD

Managers are profoundly confused. The leadership training they've received is a huge part of the problem. This book clears the confusion."Learn how to build trust. No, first uncover your 'why.' Wait, actually, you need to learn how to have hard conversations. Or maybe just be inclusive and see if that works."Managers are dizzy from the mixed messages about what defines effective leadership. The
... Leer más
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

de Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Leer más

$7.99 USD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Leer más
Sales Pitch: How to Craft a Story to Stand Out and Win

de April Dunford ...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Leer más

$9.99 USD

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
... Leer más
The Soul of the Deal

Creative Frameworks for Buying, Selling, and Investing in any Business

de Marc H. Morgenstern ...

From a seasoned dealmaker, a guide to negotiating that "provides practical, expert guidance and tactics through vivid stories" (Rob Markey, New York Times–bestselling coauthor of The Ultimate Question 2.0).The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs. ... Leer más

$0.99 USD o gratis con Kobo Plus

From a seasoned dealmaker, a guide to negotiating that "provides practical, expert guidance and tactics through vivid stories" (Rob Markey, New York Times–bestselling coauthor of The Ultimate Question 2.0).The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs.
... Leer más
To Sell Is Human

The Surprising Truth About Moving Others

de Daniel H. Pink ...

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Leer más

$8.99 USD

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... Leer más
Secrets of Closing the Sale

de Zig Ziglar, Kevin Harrington ...

Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and ... Leer más

$19.99 USD

Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and
... Leer más
You Can Negotiate Anything

The Groundbreaking Original Guide to Negotiation

de Herb Cohen ...

Over one million copies sold and nine months on the New York Times bestseller list!**For readers of the bestsellers Atomic Habits and Never Split the Difference—this bestselling classic will teach you to hone your intuition to effectively communicate and negotiate...making sure you win every time. These groundbreaking methods will yield remarkable results!YES, YOU CAN WIN!Master negotiator Herb Co ... Leer más

$11.99 USD

Over one million copies sold and nine months on the New York Times bestseller list!**For readers of the bestsellers Atomic Habits and Never Split the Difference—this bestselling classic will teach you to hone your intuition to effectively communicate and negotiate...making sure you win every time. These groundbreaking methods will yield remarkable results!YES, YOU CAN WIN!Master negotiator Herb Co
... Leer más
Ninja Selling

Subtle Skills. Big Results.

de Larry Kendall ...

**2018 Axiom Business Book Award Winner, Gold MedalStop Selling! Start Solving!**In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach ... Leer más

$8.69 USD o gratis con Kobo Plus

**2018 Axiom Business Book Award Winner, Gold MedalStop Selling! Start Solving!**In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach
... Leer más
Phone Genius

The Art of Non-visual Communication

de Michelle Mills-Porter ...

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Leer más

$12.08 USD

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is
... Leer más
Teaching Online

A Practical Guide

de Susan Ko ...

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs ... Leer más

$63.99 USD

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs
... Leer más
Negotiation Made Simple

A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

de John Lowry ...

Series series Made Simple Series
Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate ... Leer más

$16.99 USD

Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate
... Leer más
Marketing Semiotics

Signs, Strategies, and Brand Value

de Laura R. Oswald ...

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial ... Leer más

$58.49 USD

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial
... Leer más
Covert Persuasion

Psychological Tactics and Tricks to Win the Game

de Kevin Hogan, James Speakman ...

Discover effective techniques to convince people of virtually anything with the help of psychology, linguistics, sales tactics & communication."This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." —Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your LifeWhen we make decisions we like to ... Leer más

$11.59 USD o gratis con Kobo Plus

Discover effective techniques to convince people of virtually anything with the help of psychology, linguistics, sales tactics & communication."This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." —Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your LifeWhen we make decisions we like to
... Leer más
Social Media Marketing

de Tracy L. Tuten ...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury ... Leer más

$99.89 USD

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury
... Leer más
Real Estate Photography for Everybody

Boost Your Sales with Any Camera

de Ron Castle ...

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this ... Leer más

$14.99 USD

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this
... Leer más
Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work

52 Simple Ways to Ignite Success, Meaning, and Joy at Work

de Melanie Katzman ...

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo... ... Leer más

$16.89 USD

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo...
... Leer más
Social Media and Society

An Introduction to the Mass Media Landscape

de Regina Luttrell, Adrienne A. Wallace ...

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. ... Leer más

$55.09 USD

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
... Leer más
Organic Dyes & Pigments World Summary

Market Values & Financials by Country

de Editorial DataGroup ...

Series Libro 6281 - PureData World Summary
The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS ... Leer más

$104.99 USD o gratis con Kobo Plus

The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS
... Leer más
The Art of Small Business Social Media

A Blueprint for Marketing Success

de Peg Fitzpatrick ...

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you’re an entrepreneur or small business owner and want to master digital marketing, you need this book."In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored ... Leer más

$25.99 USD

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you’re an entrepreneur or small business owner and want to master digital marketing, you need this book."In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored
... Leer más
Brand Storytelling

Put Customers at the Heart of Your Brand Story

de Miri Rodriguez ...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding... ... Leer más

$31.99 USD

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding...
... Leer más
Green Interior Design

de Lori Dennis ...

Award-winning designer and author Lori Dennis proves interior design can be both stylish and environmentally sustainable in this easy-to-use, entertaining guide. Dennis discusses every aspect of interior design-furniture and accessories, window treatments, fabrics, surface materials, appliances, plants, and more-from a green perspective in terms of reducing waste and pollution and turning a home ... Leer más

$17.99 USD

Award-winning designer and author Lori Dennis proves interior design can be both stylish and environmentally sustainable in this easy-to-use, entertaining guide. Dennis discusses every aspect of interior design-furniture and accessories, window treatments, fabrics, surface materials, appliances, plants, and more-from a green perspective in terms of reducing waste and pollution and turning a home
... Leer más

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