Ventas en Marketing y ventas & Negocios y finanzas eBooks

The Qualified Sales Leader

Proven Lessons from a Five Time CRO

de John McMahon ...

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Leer más

$9.99 USD o gratis con Kobo Plus

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at
... Leer más
$100 млн Офферы

Как делать настолько выгодные офферы, от которых глупо отказываться

de Alex Hormozi ...

Traducido por Denis Selivan ...

**БОЛЕЕ 1 000 000 ПРОДАННЫХ КНИГ В СЕРИИ $100 МЛН!**БЕСТСЕЛЛЕР №1 на Amazon уже ТРИ ГОДА подряд!Когда мне было чуть за двадцать, я зарабатывал за год больше, чем CEO Макдоналдса, ИКЕА, Форда, Моторолы и Yahoo... все вместе взятые, используя метод $100 МЛН ОФФЕРЫ. Он работает. И сработает для тебя.Вот что именно ты узнаешь из этой книги:Как брать денег больше, чем ты берешь сейч... ... Leer más

$14.99 USD

**БОЛЕЕ 1 000 000 ПРОДАННЫХ КНИГ В СЕРИИ $100 МЛН!**БЕСТСЕЛЛЕР №1 на Amazon уже ТРИ ГОДА подряд!Когда мне было чуть за двадцать, я зарабатывал за год больше, чем CEO Макдоналдса, ИКЕА, Форда, Моторолы и Yahoo... все вместе взятые, используя метод $100 МЛН ОФФЕРЫ. Он работает. И сработает для тебя.Вот что именно ты узнаешь из этой книги:Как брать денег больше, чем ты берешь сейч...
... Leer más
Book Yourself Solid

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

de Michael Port ...

Kick off the cycle of success with serious self-promotion that worksBook Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force ... Leer más

$15.00 USD

Kick off the cycle of success with serious self-promotion that worksBook Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force
... Leer más
Digital Accessibility Ethics

Disability Inclusion in All Things Tech

Edición de Lainey Feingold, Reginé Gilbert, Chancey Fleet ...

Digital Accessibility Ethics: Disability Inclusion in All Things Tech is a practical guide with an urgent goal: to help end tech exclusion of 1.3 billion people across the world with disabilities.This book introduces the first Digital Accessibility Ethics Framework – an action-oriented, three-part tool designed to influence, change, and disrupt patterns of exclusion with values, actions, and ... Leer más

$39.99 USD

Digital Accessibility Ethics: Disability Inclusion in All Things Tech is a practical guide with an urgent goal: to help end tech exclusion of 1.3 billion people across the world with disabilities.This book introduces the first Digital Accessibility Ethics Framework – an action-oriented, three-part tool designed to influence, change, and disrupt patterns of exclusion with values, actions, and
... Leer más
Differentiate or Die

Survival in Our Era of Killer Competition

de Jack Trout, Steve Rivkin ...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This ... Leer más

$17.00 USD

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This
... Leer más
Phone Genius

The Art of Non-visual Communication

de Michelle Mills-Porter ...

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Leer más

$12.08 USD

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is
... Leer más
Teaching Online

A Practical Guide

de Susan Ko ...

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs ... Leer más

$63.99 USD

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs
... Leer más
Negotiation Made Simple

A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

de John Lowry ...

Series series Made Simple Series
Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate ... Leer más

$16.99 USD

Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate
... Leer más
Marketing Semiotics

Signs, Strategies, and Brand Value

de Laura R. Oswald ...

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial ... Leer más

$58.49 USD

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial
... Leer más
Social Media Marketing

de Tracy L. Tuten ...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury ... Leer más

$99.89 USD

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury
... Leer más
Content Marketing Strategy

Harness the Power of Your Brand’s Voice

de Robert Rose ...

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec... ... Leer más

$31.99 USD

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec...
... Leer más
Real Estate Photography for Everybody

Boost Your Sales with Any Camera

de Ron Castle ...

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this ... Leer más

$14.99 USD

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this
... Leer más
Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work

52 Simple Ways to Ignite Success, Meaning, and Joy at Work

de Melanie Katzman ...

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo... ... Leer más

$16.99 USD

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo...
... Leer más
$100M Money Models

How To Make Money

de Alexander Hormozi ...

Series Libro 3 - Acquisition.com $100M Series
*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you... ... Leer más

$14.99 USD

*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you...
... Leer más
Social Media and Society

An Introduction to the Mass Media Landscape

de Regina Luttrell, Adrienne A. Wallace ...

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. ... Leer más

$55.99 USD

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
... Leer más
Brands And The Brain

How To Use Neuroscience To Create Impactful Brands

de Arvind Sahay ...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Leer más

$3.99 USD

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern
... Leer más
Organic Dyes & Pigments World Summary

Market Values & Financials by Country

de Editorial DataGroup ...

Series Libro 6281 - PureData World Summary
The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS ... Leer más

$104.99 USD o gratis con Kobo Plus

The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS
... Leer más
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

de Alexander Hormozi ...

Series Libro 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Leer más

$14.99 USD o gratis con Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Leer más
Green Interior Design

de Lori Dennis ...

Award-winning designer and author Lori Dennis proves interior design can be both stylish and environmentally sustainable in this easy-to-use, entertaining guide. Dennis discusses every aspect of interior design-furniture and accessories, window treatments, fabrics, surface materials, appliances, plants, and more-from a green perspective in terms of reducing waste and pollution and turning a home ... Leer más

$17.99 USD

Award-winning designer and author Lori Dennis proves interior design can be both stylish and environmentally sustainable in this easy-to-use, entertaining guide. Dennis discusses every aspect of interior design-furniture and accessories, window treatments, fabrics, surface materials, appliances, plants, and more-from a green perspective in terms of reducing waste and pollution and turning a home
... Leer más
Retail Disruptivo

10 principios para el comercio minorista en un mundo posdigital

de Philip Kotler, Giuseppe Stigliano, Reynaldo Rivera, Martín Zemborain ...

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones ... Leer más

$23.99 USD

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones
... Leer más
Service Quality and Management

Edición de Bernd Stauss, Jos Lemmink, Paul Kunst ...

Series series Business and Management (R0)
Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are ... Leer más

$49.99 USD

Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are
... Leer más
Marketing the Arts

An Introduction

de Anthony Rhine ...

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and ... Leer más

$39.99 USD

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and
... Leer más
The Sea We Swim In

How Stories Work in a Data-Driven World

de Frank Rose ...

A practical guide to "narrative thinking," and why it matters in a world defined by data.In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were ... Leer más

$15.99 USD

A practical guide to "narrative thinking," and why it matters in a world defined by data.In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were
... Leer más
50 Steps to Showroom Mastery

Discover How to Supercharge Your Car Sales Career and Become a Showroom Executive

de Gordon Wright ...

Customer Experience Sales & Marketing has come to dealerships and car sales professionals over the past 5 years and they are struggling to adapt to the newly empowered car buyer. A new approach to car sales training and personnel development has never been more important in a world where the internet and smartphone technology has quickly levelled the playing field. Who better to bridge that gap ... Leer más

$4.34 USD

Customer Experience Sales & Marketing has come to dealerships and car sales professionals over the past 5 years and they are struggling to adapt to the newly empowered car buyer. A new approach to car sales training and personnel development has never been more important in a world where the internet and smartphone technology has quickly levelled the playing field. Who better to bridge that gap
... Leer más

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